I know firsthand that blogging can be intimidating, time sucking and easily the task that you avoid because you just don’t enjoy it anymore. But having a specific formula and plan for your blog can not only save time but sanity too because writing the post will be just a little bit easier when you don’t have to worry about what to say or how to say it.
As with everything in business, blogging is easier when you have a clear strategy and streamlined process for it. Then you can hit the ground running and fill your blog line up without even thinking.
Posting Schedule + Categories
There are a few things I do to manage my blog and editorial calendar and make things easier on me when writing the posts. The first is to start by determining your posting schedule. For me, I post once a week on Monday morning and promote that content in different ways throughout the week. Depending on your blog or business, you may post less or more, but determine what is best for you and your audience.
Another way to streamline your blog is to choose a handful of strong categories that relate to the content you write. Having set categories will make determining post topic ideas easier, and make your blog more organized. It also helps readers to follow along with you easier because they know what kind of content they are getting into before reading and can search for things on your blog easier too.
Editorial Calendar + Flexibility
I plan my posts ahead of time with a quarterly calendar. Sure, you can be the overachiever and try to plan more than that, but from my experience, planning a few months at a time works best.
Even with the best of intentions, there will be a week you miss a post (or two, been there done that!). Sometimes your calendar doesn’t go as planned and you have to adjust. Keep flexibility in mind when planning your editorial calendar and writing your posts.
As busy business owners, we are always looking for ways to save time. One of the best ways to save yourself some minutes is to create a template for any task that you do consistently in your business.
When batching and automation can keep your business running, templates are like the glue that holds it all together. There are so many things that I use templates for including social media, client work, client communication, and blogging.
That’s why I am sharing with you my own blog post template so you can use it for your blogging too! Drop in your email below to get the template.