A brand strategy course designed for online businesses + personal brands to fully and clearly develop the foundation of your brand that sets the stage for major growth and impact.
You might have a good brand design and decent looking website that does its job, but there’s always been something missing
You’ve avoided the strategy work because it's intimidating and opted for the design work because it’s more fun and feels easier to do
You’ve jotted down some notes about your brand and called it done because you aren’t sure what else to do to build out a true brand strategy
You’ve managed to grow your business and are making money but it’s been a struggle to get there and you still don’t have a good handle on who you are and what you do
You are all over the place when it comes to your brand and need help honing in on who you are serving, what they are struggling with, and how you can give them the results they are looking for so you can start connecting with people who will buy your offer
+ You had the utmost clarity on who your people are, what they need from you, AND could effortlessly communicate the value of what you do.
+ You were the first person to come to mind when your ideal clients thought of your niche
+ You had an irresistible offering that your audience couldn't wait to jump into
+ You never second guessed what people thought of your brand and could show up daily without doubting yourself + your expertise
+ You built an unshakeable personal brand that was set up to scale with ease making it easier to make confident decisions about your business
If you're feeling confused and stuck trying to grow your business, it’s not because the colors of your brand aren’t just right.
I know that you are struggling to build your brand, unsure of what to do, and feeling overwhelmed by all the things. But tweaking your brand design (again) won’t solve the problem.
And you’re actually just avoiding the hard work by spending time on this instead. (Trust me, you’re not the only one!)
try to build your email list
make another lead magnet
spend money on paid ads
hire a copywriter or designer
create a new website
Effective brand-building happens when you do things in the RIGHT sequence, and the starting point for every SUCCESSFUL brand is having a clearly defined brand strategy.
Maybe you’ve pieced together your brand and tweaked the fonts and colors too many times to count. You’ve gone in circles trying to market and grow your business to no avail.
But if you don’t have a clear brand strategy to support the rest of your brand decisions, you’re wasting time on tasks that won’t really move the needle forward until it’s done with the right strategy in mind.
When you start talking about the products or services you offer, your eyes fill with passion because you LOVE what you do. You get fired up creating content, services, and offerings that serve your audience well.
You're busy working in your business instead of on your business
Too many shiny objects are competing for your attention
You're overwhelmed but all the advice out there + you can't make sense of everything in your head #ideaoverload
You're struck by imposter syndrome + thinking you're not good enough to do this
It's hard to be so close to your business all day long, doing all the things and trying to make progress, and still to find the time to take a step back and work on your own foundational strategies.
It’s the kind of thing that always gets moved to the bottom of the list for “more important” things.
You feel like there are never enough hours in the day and you have no real idea about what is going to finally bring you clarity and give your business momentum - so you just skip it altogether.
Or maybe you think you can get by without this or come back to it later so it stays at the bottom of the list.
Even though a brand strategy is something you know you should be doing, you're not sure how to make it work for you or where to start.
By getting crystal clear about the foundation of your brand, creating a journey based offering suite that solves their dire needs, and putting your message out there to attract the right people you’ll turn that imposter syndrome, idea overload, and inconsistent brand into a clear and powerful strategy that has you confidently primed for unstoppable brand growth and recognition.
+ Are confused about what to do to build your brand
+ Have a brand established but it's inconsistent and scattered
+ Need help honing in on your focus and target market and packaging it up as a well-established brand
+ Aren’t sure how to market your business
+ Don't know what to say or who you are talking to
+ Are ready to translate ideas into strategies that work
+ Want a step-by-step action plan to lay the groundwork for growing your business
+ Take your brand from a scattered idea to a well-thought strategy with a complete customized brand playbook in tow
+ Build a better foundation for your business so you can stop second-guessing yourself and make empowered decisions based on something tangible
+ Clearly define your purpose, promise, and offerings so you know what you are selling, who you are selling it to and how to sell it with ease
+ Define your brand voice + message so that you can finally connect with your people and build genuine relationships
+ Feel confident to put your brand out there and claim your unique advantage without doubting yourself along the way
Get a real definition of branding and what it can do for your business growth, learn my signature 3 phase brand-building process, and understand what brand strategy is and why you need to start with it first.
Define a true target market based on real research so that it actually makes sense, find your true focus and hone in on your brand sweet spot, and lay a clear foundation for your brand anchored in your purpose, values, and promised results.
Determine the best solution to your ideal client’s problem and how to package it for them, and map out your customer journey so you can take them on the right path to the success they are looking for.
Learn how to position your brand accurately so that it gains the right perception, define the right brand voice so you can say the right thing to the right person, and produce memorable content with your brand through storytelling and messaging.
You’re ready to take your business to the next level, and you know you can’t do that without a well-thought brand strategy. But there’s so much that goes into it, you basically need a roadmap.
Whether you’re new to the online business thing or you've been building a brand for years, the Brand Strategy Blueprint will coach you to build a strategic and intentional foundation for your entire business.
It was a very empowering exercise to go through and helped shape my brand in a genuine way. It was the exact intentionality I was looking to bring to my company and inspired a rebrand, a completely new voice, and a shift in our services. The Brand Strategy Blueprint was significantly impactful!
When you purchase this course, you invest in learning the exact process I use with my 1-on-1 clients (who pay over $2K for the service.)
Instant access to the course lessons
The incredibly actionable, interactive workbook to guide you through the process
A course completion timeline to guide you through the course with ease
Full access to all updates and future bonus trainings as long as you're a student
I get it. I’m a small business owner just like you. I understand the risk you feel when deciding to invest in an online product - no matter what the price is. You work hard for your money and don’t want to waste it on something that doesn't live up to the hype.
I've worked hard to create a course that is easy to consume and easy to implement because I want you to see big progress from this course. I know that anyone who does the work and implements the process will see those results.
That’s why I’m offering a 15-day money-back guarantee. While I can’t guarantee specific outcomes, I can guarantee your satisfaction with the quality of the training and clarity you'll receive from BSB, not to mention the amount of time and stress it will save you by doing this deep work now.
Of course, If you’re not happy with the product and can prove you did the work, I will refund your money within 15 days of your purchase.
This course is designed to be a go at your own pace kind of course so that you can go as fast or as slow as you need. You have lifetime access to the content for as long as the course is active so you can access and revisit the content whenever you need.
You can take this course at your own pace, but if you want to move through it with intention, I recommend setting aside a couple of hours each week to work through one module at a time.
You will have lifetime access to the content for as long as the course is active. That means you can access the content any time you need to for the duration of the course - so if I retire the course years from now it won’t be available to anyone, but I will let you know ahead of time so you can gather any materials you want before it is retired.
Absolutely not! There are no live elements to this course so you won’t miss out on anything if you start it later. All of the content is available for immediate access and will remain there so you can come to it whenever you’re ready.
Definitely! Now is the perfect time to define your brand strategy because it will be the backbone of your business development. Plus, we’ll cover developing your offering from the standpoint of your brand and ideal client so you can develop it more effectively.
This course is designed to help any creative or lifestyle entrepreneur build their brand strategy as a foundation for their business, and it will work for you too! Building a brand is a standard process and everyone needs to go through the same foundational steps to start.
I’m not one to claim that this is the “first”, “best”, or “only” course out there about brand strategy. In fact, I know there are probably others like it. But I do know that going through the Brand Strategy Blueprint WILL give you the confidence and clarity you need to build your brand the right way and market your business with more impact.
I help online personal brands elevate their online presence to get real growth and impact.
I believe that online brand success isn’t reserved for the Jenna Kutchers of the world. You can have that success too with the right combination of strategy and design.
Building an online brand shouldn’t be so confusing and overwhelming.
And my goal is to make it easier for you.
I educate, equip, and empower emerging online personal brands to grow their brand with confidence and clarity through strategically built and well-designed branding, websites, and digital marketing that get real results without doubting themselves or wondering what steps to take next.