Lesson 1 : Combating mindset blocks

Why you need the right mindset to do this

We are starting the course with this because you can’t go into this process feeling defeated before you begin or it won’t work so starting off with the right mindset is key.

But before we dive into the mindset shifts, I want you to know: everyone struggles with mindset issues in entrepreneurship. It’s part of the territory and you’re not alone in your struggles. But when you learn to recognize those blocks and shift your thinking, you can be in control of those things.

When it comes to branding mindset, most people avoid the strategy side of things because it feels hard. They skip straight to the design because it’s more fun and they want to work on something “easier”. But if you look at it differently, you’ll be more prepared and excited to build your brand if you develop your strategy first. 

Instead of feeling overwhelmed and intimidated when you think of your brand strategy, I want you to think of it as a way to get all the things out of your head and make sense of them so you can think clearly and work more effectively when building your brand. When you look at it that way, it probably makes more sense.

Think about how you’ve operated your business in the past. Without a clearly defined brand strategy, you’ve probably been a little inconsistent and confusing leaving you with less than ideal clients or little to no sales. You may have even felt overwhelmed with all the thoughts and ideas in your head leaving you with no clear plan of action. 

If you don’t have this foundation established, you’ll end up all over the place and struggle to grow your business, so it’s not something you can avoid.

What kind of mindset you need + how to shift your mindset

It might feel a little scary or time-consuming to work on your brand strategy, but by eliminating those fears and replacing them with the idea that this will give you the clarity and consistency you’ve been missing, you’ll be better prepared to dive into this process.

It probably goes without saying, but your mindset needs to be a positive one – one that is ready to make sense of things and knows that this will work. 

You need to be prepared to dig deep and stay focused so that you don’t get distracted by all the shiny objects around you. 

If you’re a little intimidated by defining your brand strategy or feel like you don’t have what you need to get it done, it’s time to shift your mindset. Start by recognizing your roadblock so you can address it head-on and be ready to dive into this process with a clear mind and positive attitude.

Let’s work on a few of the most common mindset blocks together.

Overcome imposter syndrome

I’m pretty confident in saying that this is something we have all struggled with, myself included. When we are constantly faced with seeing other people succeed on social media it can make us get in our heads about how good we actually are.

But we get easily fooled into thinking that everyone else is better than we are and that we aren’t qualified enough to do what we do.

To tackle this one, let’s start with defining what it means to be an “expert” in the online world.

This is a tough one because the term has been thrown around too much and diluted to an extent because so many people claim to be experts at what they do.

In the age of online business, anyone can easily become an expert and the line gets blurred between amateur entrepreneurs and true experts in the industry.

But here’s how I think we should gauge this one for ourselves.

Being an expert means that you have a high level of training, knowledge, skills, and experience in a specific area of online business.

So if you’ve been doing what you do for a while, have a proven track record, and experience in your field, and are continually learning to make your skills better, you are probably among the ranks of expert status.

The biggest thing to note about this is that expertise in the online world is not a one-time badge of honor but a continual journey of learning and growth. When imposter syndrome starts to creep in, one of the first things you can do to get it in check is to make sure you’re pushing yourself to continually learn and grow in your field.

Deal with idea overload

This one gets me every time. I am an idea person to the core. And if you’re like me, you probably have a solid flow of ideas too, and can easily get overwhelmed trying to figure out what to actually do with them.

When we consume so much information online, we quickly get bogged down with all the things. Every time you scroll through Instagram or Pinterest you’re met with no less than 20 posts of “here’s how to do this” or “this is what you should be doing”.

Your brain quickly tries to register everything and archive it so you don’t forget. Pair that with the ideas already flowing in your head and things will get sticky quickly.

But when you sit down to get to work feeling inspired by the ideas, instead of cranking out the important stuff you start thinking about all those things you “need to do” and are quickly paralyzed by not knowing where to start.

Sound familiar?

Here’s how I deal with idea overload:

Do a brain dump of your ideas, evaluate what you should work on now and what you should save for later, and track your future ideas to come back to later

Write everything down. Brain dump it all. Even as you see it on social media or get that idea in the shower. Keep a running list of things. This can be messy and unorganized as long as you get it out of your head.

Once you have it all in one place, you can organize and prioritize the list. Do a quick scan to eliminate anything that sounded good at the moment but you can quickly tell isn’t right for you or worth your time. Then start looking for the needle-moving things next. Pinpoint the profit-generating things on the list so you can focus on those first. Once you nail down the things you need to work on, schedule it. Even if it is important it doesn’t mean it has to be done right now. You can add it to your regular schedule so it gets taken care of in the next few weeks without disrupting your current workflow and schedule, keeping you on track overall.

Anything that is tempting and alluring but not going to help with the bottom line can go to a future idea list so you can revisit it later.

Avoid shiny objects

The 3rd biggest mindset issue that I want to tackle is shiny object syndrome.

It’s another one that probably hits all of us at some point and can be really sneaky so let’s figure out how we can recognize this in our own business.

Kind of like I mentioned with the idea overload, we constantly see what other people are doing on social media.

We see how they do things, new offerings they are creating, and how it is so successful for them.

These things naturally look good making you want to do them too.

It is SO easy for us to be attracted to those shiny objects and want that for ourselves.

But two things to remind yourself of when you get caught up in those things:

Social media is the highlight reel. Even though all those things look good, you don’t really know what it looks like behind the scenes. They might appear successful on the outside but aren’t really making money from it.

What works for one might not work for you. You a working through your brand strategy for a reason – because that is the guiding light of your brand. Just because you see someone else doing something, doesn’t mean it will fit in your brand strategy or be right for your audience.

To make this mindset shift we are going to use The Shiny Object Scale:

Anytime you get distracted by a shiny object, use this system to measure the effectiveness of that shiny object for your brand and determine if it’s something worth following or not so that your brand doesn’t get off track.

You’ll find this in the workbook so you can work through this exercise anytime you need to.