Define a clear brand voice and personality so you can say the right thing to the right person, and produce memorable content with your brand through storytelling and messaging.

Lessons

Lesson 1: Defining your brand voice

Whether you’re a new business in the making or looking for a little refresh, it’s so important to understand what your brand voice and tone are so your business can make the impact and connection it deserves. Let’s break them down.

Lesson 2: Building your brand personality

Brand personality is like your brand’s character. It’s the unique traits and qualities that make your brand stand out and feel relatable to your audience.

Lesson 3: Crafting a compelling message

A brand message is the culmination of your strengths, unique qualities, your value proposition, tagline, elevator pitch, a deep understanding of your audience, resonant storytelling, and more.

Lesson 4: Developing your content strategy

The power of content and copywriting in spreading your brand message is all about using words and materials to effectively reach and connect with your audience.