Bridging the gap between strategy and design to deliver thoughtful branding and website solutions that empower you to build a brand of purpose and longevity and confidently step into the next level of success.

Your business has EVOLVED and your BRAND needs to evolve with it.

The brand that once felt exciting now feels disconnected—like it no longer reflects the visionary you’ve become or the direction you’re headed. You’ve outgrown the DIY stage, and while you’ve pieced things together along the way, your brand doesn’t feel as polished or strategic as you know it should be. Instead of attracting the right opportunities, you feel stuck, second-guessing every decision, wondering if it’s time for a rebrand or if should you just scrap it all.
You’re tired of chasing trends, tired of quick-fix solutions that don’t go deep enough, and tired of feeling like you have to constantly reinvent yourself to stay relevant. What you really want is clarity—a brand that fits you, grows with you, and works for you. One that reflects your authority, attracts the right people, and helps you move forward with confidence. You’re ready for a brand that isn’t just beautiful, but built with strategy, purpose, and longevity.

You’ve poured your heart into building your business, but lately, something feels off

Imagine a brand that finally feels like you—one that aligns with your expertise, attracts the right opportunities, and supports your next stage of business growth. Through a strategic and intentional process, we’ll refine and elevate your brand so it works for you, not against you. No more scattered visuals or guesswork—every piece will be thoughtfully designed to create a seamless, future-proof brand that stands the test of time. Together, we’ll connect the dots between strategy and design, ensuring your brand isn’t just beautiful but built to grow with you. The business you’ve been dreaming of is within reach, and it starts with a brand that gives you the clarity and confidence to step into your next level.

My superpower is to seamlessly weave all the pieces into a compelling message, emotive aesthetic, and magnetic online presence.

so you can fall in love with your business again

It's not just a new brand or website, it's ALIGNING the direction of your business and bringing it to life.

Brand strategy — brand messaging — creative direction — brand identity — website strategy — website copy — website design — website development — website integrations — brand consulting

How we can work TOGETHER

Book a Breakthrough

$400/hour

We’ll dive deep into the area where you need clarity and guidance most to refine, realign, and elevate your brand without the overwhelm of doing it alone. Whether you're struggling with brand clarity, messaging, positioning, or visual consistency, I’ll help you cut through the noise and create a strategy that actually works. Through a one-hour personalized strategy session, we’ll tackle the areas where you feel stuck, giving you the direction, confidence, and actionable steps to move forward. 

The Breakthrough Session

consulting

Book an intensive

Starting at $2,400

This deep-dive session lays the groundwork for a brand that is intentional, aligned, and built for long-term success. Together, we’ll define your brand strategy, messaging, and creative direction—giving you a framework that serves as your guide for years to come.







The Brand Blueprint

Brand Strategy Intensive

Book an intensive

Starting at $3,800

Your brand’s visuals should do more than just look good; they should work for you. Using your strategic foundation as a guide, we’ll craft a polished, cohesive identity that feels deeply aligned with your brand and resonates with your dream clients at first glance. 

The Visual Presence

Brand Identity Intensive

Book an intensive

Starting at $6,000

We’ll take a strategy-first approach, designing a site that not only looks stunning but is built to attract, engage, and convert the right people. Every detail, from the structure to the content flow, will be crafted with your audience in mind, creating an experience that draws them in and keeps them scrolling.

The Digital Presence

WEbsite Intensive

April Arnold

I loved working with Rachel! She understood my brand identity so quickly and created beautiful branding material that reflects my brand so perfectly! The website design helped pull everything together.

Michaela Beel

Since launching the newly designed site, I continue to get steady inquiries and compliments on how clean, easy to navigate, and beautifully tailored it is to me and my business. The highest compliment was when a client told me the website feels just like I do in person! 

Kiesha Yokers

You nailed it! It's amazing. I love it. Everything looks really good. The blog looks so good. The website looks so good. I can't stop staring at it. I'm just in awe. You nailed it - exactly what I was looking for. I feel so heard and I wish the rest of the world could hear me like this!

Valerie Thomas

You really knocked it out of the park while making it enjoyable and time efficient. I spent a long time looking into designers and chatting with them, and nothing felt like the perfect fit till I found you! I really appreciate your patience and insightful guidance and expertise with everything.

Alexa Davidson

I now feel clarity and direction for my business that relieves the confusion and overwhelm of not knowing what and how to move my business forward. I felt held back by the inability to articulate my message and visualize my brand. Now I feel propelled by both.

my clients have worked with or been featured in

By combining intentional strategy and thoughtful design, we can work together to develop a strong brand presence, strategize a workflow on your website, drive more sales, and be more intentional with your online presence to shift your brand to a higher level.

We’ll jump on a free clarity call to analyze your goals and figure out the best path to clarify & elevate your brand.

get started

Ready to trade overwhelm for clarity and build a brand that finally feels like you?

Didn't see your question answered? Shoot me an email or DM.

I do work with clients on an ongoing basis in several different ways & would love to see if it's a good fit. If I might be a good fit, please contact me for more information! 

Do you offer retainer services? 

Absolutely! I aim to create websites that are easy for you to manage. I will record a screenshare video training detailing the ins & outs of your new site so you can learn to use it moving forward. I also offer 30 days of post-launch support as a part of all website projects in case you have questions after your site goes live.



I'm not very tech-savvy. Can you help us learn to use our new website? 

While I do understand that certain situations only require a single logo, I believe that a truly intentional brand needs to be developed as a whole. If you need a simple design to get started, please visit the template shop for a premade brand design and website template.


I only need a logo design, can you help?

I primarily specialize in Showit, though also work on Squarespace occasionally. Not sure what's best for your brand? I am happy to help recommend the one that would suit your specific needs best.

What website platforms do you work on? 

When the brand or site design concept is presented to you, you will see it as a whole so you can get an idea of the big picture. Because I spend so much time on research and strategy, I can better develop, create, and present a solution for you, and I typically need to refine rather than revise. 

Is there a revision process for the designs?

I am happy to split your project total into two, three, our four installments depending on what works best for you. 

What kind of payment options do you offer? 

They might be answered here

Have a few QUESTIONS first?

You might not be ready for this level of support just yet, and that's ok. Custom design is really only needed for brands that need super specific, high-level solutions. This is why I've created templates and resources to help you build your brand the right way in the early stages of business.

Not quite READY for this stage yet?

visit the shop