You’ve built something meaningful, but lately, you feel stuck in a brand that no longer fits. The visuals, the messaging, even the website that once worked for you now feel off. You’ve outgrown the brand you started with, and you know it’s time for a shift.
I help Christian entrepreneurs redefine their brands for growth and longevity. Together, we’ll build a brand rooted in strategy, designed with intention, and built to last through every pivot and next chapter of your business. Taking you from where you are now—misaligned, overwhelmed, or ready for something more—to where you want to be: confident, strategic, and in control of a brand that finally feels like you.
Redefining your brand for growth and longevity
Building brands that grow with you instead of needing constant reinvention.
After over a decade in business, I’ve evolved, pivoted, and grown in ways I never imagined. But not too long ago, I looked around and realized I was completely disconnected from my own brand. I had built something successful, but it no longer reflected the direction I felt called to go.
So even though I knew better, I did what most of us do. I tried tweaking the colors, updating my website, and changing my tagline thinking one small change would make everything click. But nothing stuck. Because the issue wasn’t my logo. It was my foundation.
If you’re feeling stuck, you’re not alone.
Every time I’ve felt stuck in my business (or helped a client who was stuck), it wasn’t a flashy rebrand that changed things. It was reconnecting with the strategy underneath. When the foundation is solid, the rest follows.
That’s the same strategic, purpose-led approach I bring to every client project.
Because you don’t need to reinvent your brand every time your business grows. You need a foundation that’s built to grow with you. One that makes your brand feel more aligned, not more complicated. No more chasing trend. No more piecing together solutions. No more wondering if this next “thing” will finally work. Just thoughtful, strategic, and faith-aligned branding that brings clarity to your next season.
The real transformation happened when I stopped patching and started aligning.
Deep respect for both the big picture and the smallest details.
Honesty, collaboration, and thoughtful support.
Growth that supports your life, not consumes it.
Strategy first, intention always.
Design should serve your growth, not hold it back.
Branding with intention, not just aesthetics.
how I operate
I’ve spent the last decade building intentional brands and websites for entrepreneurs who are ready to go deeper—not just bigger.
After years of DIY confusion, trend-chasing, and trial-and-error in my own business, I’ve learned what works and what doesn’t when it comes to brand growth. And now, I’m here to help you skip the overwhelm and build a brand that finally fits where you’re going.
As a strategist, designer, and certified Showit Design Partner, I bring the perfect balance of big-picture thinking and detail-loving execution to every project. I don’t just design—I build. With faith as my foundation and strategy as my compass, I’ll help you align your brand from the inside out.
Brand strategist. Website designer. Faith-fueled creative partner.
I'm Rachel
I’ve been studying online branding and business for 14+ years
14+
I’ve worked with 200+ online entrepreneurs to align their brands
200+
I've helped clients generate over $5M in online sales
5m
I've been building brands for over a decade . Here’s a peek at my reach and impact.
The stats
A brand that reflects where you’re going—not where you’ve been
A website that works just as beautifully as it looks
A process that feels collaborative, supportive, and strategic
A creative partner who sees your vision and helps you build it
A foundation built on clarity, not chaos
Your brand gets my full attention, from the big-picture strategy to the smallest details, and I’m right beside you through every step of the journey.
I blend strategy and design to create a brand that makes sense as a whole.
Alexa Davidson
Before working with Rachel I felt my brand was bland and didn't stand out from the million other photographers in my market. Now I feel like I can confidently raise my prices with a brand and website that feels like they reflect the value of my service.
Since working with Rachel I have more clarity aesthetically but more importantly for the mission and vision of my business.
Valerie Thomas
My brand felt generic, stagnant, old and dusty- and my website was pretty much dead and not working for me. I knew I needed to overhaul everything and start from the ground up in order to reflect the changes I've made in my business.
Working with Rachel was one of the best investments in my business. I felt like I was able to fully trust her to understand me and transform my brand.
Ashley Sutterfield
It helped me get significant clarity on my client and adjust my brand voice so significantly that people are commenting on it consistently. It was a very empowering exercise to go thru and helped shape my brand in a genuine way.
It was the exact intentionality I was looking for and inspired a rebrand, a completely new voice, and a shift in our services.
