I educate, equip, and empower emerging online businesses to grow their brand with confidence and clarity through strategically built and well-designed branding and websites that get real results without doubting themselves or wondering what steps to take next.

Making strategic and ELEVATED design more accessible, no matter what STAGE of business you're in.

I know it feels hard right now. Spoiler alert: it gets easier

You're frustrated by the thought that your brand will never look as polished as everyone else's.

You feel left behind and discouraged because you lack the resources to match the online success you see from others.

The idea of having a killer online presence seems unattainable and out of reach for you.

You're stuck in a cycle of not having the money to outsource, the time to DIY, the fear of making mistakes, and the uncertainty of knowing what steps to take.

Does this sound familiar?

When you focus on building your brand one step at a time, you can get your brand to the place where you instantly attract the right people, sales are flowing and clients are singing your praises, and you are confidently empowered to put your business out there. 

Let's make branding LESS confusing and expensive and MORE straightforward and accessible.

When you focus on building your brand one step at a time, you can get your brand to the place where you instantly attract the right people, your sales are flowing, and you are confidently empowered to put your business out there.

My goal is to help you build an online presence that allows you to market and grow your business with confidence and clarity, so you can stand out in the crowd, make consistent sales, and build a business that supports your life well. 

From brand strategy and design to website layout and function, I’ll help you take your brand from an idea in your head to something everyone wants a part of.

Business that supports life

how I operate

Strategy first, design second

Focusing on quality over quantity

With honesty and integrity

In a collaborative experience

With empowering support

And I'm taking that decade of trial and error and sharing everything I’ve learned to help you harness your gifts and build a successful brand.

Building an online brand shouldn’t be so confusing and overwhelming. And my goal is to make it easier for you. With an intentional combination of strategy, messaging, design, and function we will bridge the gap between strategy and design for a brand that makes more sense.

As a brand strategist, brand designer, and Showit designer, I don't just design brands. I build them. I believe in delivering a strategy-first approach to branding for online entrepreneurs so you can find confidence and clarity to continually elevate your brand and drive growth for your business.

I've got a DECADE of knowledge building brands and websites and I'm CHANGING the way brands are built in the beginning

I'm Rachel

in total

10+ years

Studied online branding 

to build their brands

100+ clients

Worked with

in sales

5+ million

helped clients make

What makes me QUALIFIED to help you build your brand?

You always have my support before, during and after the time you've worked with me.

I’ll walk by your side through the whole brand-building process (not just a part of it) and we will bring your vision to life together. 

Your brand becomes my brand, and I comb through every detail just like I do for my own business in order to help you get the best results.

I take the headache and confusion out of the process by making it easy and fun to build your brand so you feel energized and excited.

I thoughtfully combine strategy and design in each stage of the brand-building process for a more effective outcome and better results.

I approach brand building with big-picture thinking instead of focusing on just one piece of the puzzle for a more aligned outcome.

What makes me different

Alexa Davidson

Before working with Rachel I felt my brand was bland and didn't stand out from the million other photographers in my market. Now I feel like I can confidently raise my prices with a brand and website that feels like they reflect the value of my service.

Since working with Rachel I have more clarity aesthetically but more importantly for the mission and vision of my business.

Valerie Thomas

My brand felt generic, stagnant, old and dusty- and my website was pretty much dead and not working for me. I knew I needed to overhaul everything and start from the ground up in order to reflect the changes I've made in my business. 

Working with Rachel was one of the best investments in my business.  I felt like I was able to fully trust her to understand me and transform my brand.

Ashley Sutterfield

It helped me get significant clarity on my client and adjust my brand voice so significantly that people are commenting on it consistently. It was a very empowering exercise to go thru and helped shape my brand in a genuine way.

It was the exact intentionality I was looking for and inspired a rebrand, a completely new voice, and a shift in our services.

Real results

That MOMENT when you step back and realize THIS is what you were dreaming of - I can help you get there.

Your new brand awaits

let's get started