I know what it’s like to feel stuck in a brand that no longer fits. That’s why I help entrepreneurs like you build brands with strategy, intention, and longevity so you can move forward with confidence, clarity, and ease. Taking you from where you are now—misaligned, overwhelmed, or ready for something more—to where you want to be: confident, strategic, and in control of a brand that finally feels like you.
Building brands that grow with you instead of needing constant reinvention.
Redefining your brand for growth and longevity
After over a decade in online business, I've shifted and pivoted more times than I can count. And recently, I found myself feeling completely disconnected from my own brand. I had built something I was proud of, but it no longer fit the direction I am headed. I kept tweaking things—my messaging, my visuals, my website—thinking a small change would finally make everything click. But the more I tried to fix it, the more frustrated I felt. Nothing felt right.
Maybe you're like me and you’ve outgrown the brand you built, but you’re not sure what comes next. You’re tired of piecing things together, second-guessing every decision, and wondering if you need a total rebrand or just a reset. You want a brand that reflects who you are now—one that makes sense, attracts the right people, and moves your business forward. But right now? You just feel stuck.
Can you relate?
Every time I’ve felt unaligned in my business, it wasn’t a new logo, color palette, or website that solved the problem—it was strategy. When I took the time to reconnect with my brand’s foundation, everything became clearer. I wasn’t stuck; I just needed a framework that allowed my brand to grow with me instead of holding me back.
That’s exactly the approach I take with my clients. As an online personal brand, changes are inevitable. Butyour brand shouldn’t need a complete overhaul every time your business evolves. With the right foundation, one rooted in strategy, messaging, and intention, you’ll have the clarity to shift, pivot, and grow without starting over. No more chasing trends or constantly reinventing yourself. Just a brand that works for you, making every decision easier and every next step more intentional.
The clarity came when I stopped chasing quick fixes and focused on my strategy.
I believe branding isn’t just about looking good—it’s about creating something that works for you. A brand built on strategy, not fleeting trends, will give you the confidence to show up fully, connect deeply, and grow sustainably. Your brand should be a reflection of your expertise, vision, and the impact you want to make, not just a collection of pretty visuals.
Your business will evolve, and your brand should be able to evolve with it. I focus on creating branding that stands the test of time. One that doesn’t require constant reinvention but instead gives you the flexibility to pivot, expand, and scale with ease. Because when your brand is truly aligned, you can focus less on fixing it and more on building the business you love.
Business that supports life
how I operate
Strategy first, design second
Focusing on quality over quantity
With honesty and integrity
In a collaborative experience
With empowering support
And I'm taking that decade of trial and error and sharing everything I’ve learned to help you harness your gifts and build a successful brand.
Building an online brand shouldn’t be so confusing and overwhelming. And my goal is to make it easier for you. With an intentional combination of strategy, messaging, design, and function we will bridge the gap between strategy and design for a brand that makes more sense.
As a brand strategist, brand designer, and Showit designer, I don't just design brands. I build them. I believe in delivering a strategy-first approach to branding for online entrepreneurs so you can find confidence and clarity to continually elevate your brand and drive growth for your business.
I've got a DECADE of knowledge building brands and websites and I'm CHANGING the way brands are built in the beginning.
I'm Rachel
in total
10+ years
Studied online branding
to build their brands
100+ clients
Worked with
in sales
5+ million
helped clients make
What makes me QUALIFIED to help you build your brand?
You always have my support before, during and after the time you've worked with me.
I’ll walk by your side through the whole brand-building process (not just a part of it) and we will bring your vision to life together.
Your brand becomes my brand, and I comb through every detail just like I do for my own business in order to help you get the best results.
I make the process easy and fun so you feel energized and excited about building your brand.
I thoughtfully combine strategy and design in each stage of the brand-building process for a more effective outcome and better results.
I approach brand building with big-picture thinking instead of focusing on just one piece of the puzzle for a more aligned outcome.
What makes me different
Alexa Davidson
Before working with Rachel I felt my brand was bland and didn't stand out from the million other photographers in my market. Now I feel like I can confidently raise my prices with a brand and website that feels like they reflect the value of my service.
Since working with Rachel I have more clarity aesthetically but more importantly for the mission and vision of my business.
Valerie Thomas
My brand felt generic, stagnant, old and dusty- and my website was pretty much dead and not working for me. I knew I needed to overhaul everything and start from the ground up in order to reflect the changes I've made in my business.
Working with Rachel was one of the best investments in my business. I felt like I was able to fully trust her to understand me and transform my brand.
Ashley Sutterfield
It helped me get significant clarity on my client and adjust my brand voice so significantly that people are commenting on it consistently. It was a very empowering exercise to go thru and helped shape my brand in a genuine way.
It was the exact intentionality I was looking for and inspired a rebrand, a completely new voice, and a shift in our services.
That MOMENT when you step back and realize THIS is what you were dreaming of - I can help you get there.
Your new brand awaits
let's get started
