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for online personal brands

Custom tailored brand, website, and marketing solutions

that's what we're here for

haven’t even launched your business or are just getting started and want to build a brand the right way, one step at a time

feel like your brand is all over the place and want it to look more cohesive

have outgrown that templated logo and website design that helped you get started

have a website, message or branding that doesn’t clearly represent your business anymore

are ready to make a long-term investment for your brand

Maybe you:

I believe that you can build a profitable brand that's anchored in purpose to serve the world while also serving your own life. But I also know that you can't do it alone.

You might be a small business, but there's nothing small about what you do.

Brand clarity + strategic messaging

Elevated design and visuals

Powerful marketing strategy

Brand credibility, authority, and trust

After we work together, You'll end up with

Our goal is to educate, equip, and empower you to build a purposeful and powerful brand that makes major impact on you and the world.

We bridge the gap between strategy and design to deliver powerful branding, websites, and marketing solutions that connect you to your audience and empower you to build a brand of purpose.

most popular package

Two 30-minute strategy calls
Signature brand strategy + messaging
Brand strategy guide (PDF)

1 brand design concept with 2 refinements
Brand identity guide (PDF)
10 social media templates, editable in Canva
Curation of 20 on-brand stock photos
All logo files delivered in popular file formats for multiple uses

Signature website strategy
Website content outline + prompts
Website design + development 
Integration of email marketing
Website training videos
Launch graphics + support


Brand Identity

Brand strategy

book this package

established entrepreneurs who are looking to elevate their online presence and position themselves as the expert with custom tailored solutions. This is for the online business owner who has been in business a few years, gone the DIY route before, and is ready to get serious about their business by streamlining and elevating their online presence.

perfect for

Work 1:1 with me on completely custom brand strategy + messaging, brand identity design, and/or website design and development from scratch. These projects are tailored specifically to each client's needs to help online brands take their brand to the next level in a completely custom and unique-to-them way.

average Investment: $6000
Timeline: 4-8 weeks

custom branding for experienced entrepreneurs

Signature package

Full brand identity customized from template
6 social media templates, editable in Canva
Curation of 10 on-brand stock photos
Links to purchase fonts
Brand identity guide (PDF)
Printing + file type guide (PDF)
All logo files delivered in popular file formats for multiple uses

A fully customizable website design + matching blog design for Showit 
Access to the website building tutorial and resource library for support
Website + content planner 
Multiple canvas design options specific to your template
Launch checklist + templates


Brand identity

book this package

emerging online brands that need an affordable polished look. Semi-custom design will help you build your brand until you know your business and audience well enough to invest the time and money needed to create something custom. This package is best for those who are just starting their business, who are on a tight budget, or who need a quick turnaround but still want to feel confident in their brand.

perfect for

A semi-custom brand and/or website built from a brand identity kit and website template of your choice. Not completely custom, but feels completely custom. We can customize a template for you in 1-3 weeks. It's also recommended that you enroll in the Brand Strategy Blueprint course to maximize your results.

average Investment: $2500
Timeline: 1-3 weeks

semi-custom branding for emerging entrepreneurs

Starter package

Signature brand strategy + messaging
Brand strategy guide (PDF)

1 brand design concept with 2 refinements
Brand identity guide (PDF)
Marketing templates editable in Canva
All logo files delivered in popular file formats for multiple uses

Signature website strategy
Copywriting and editing
Website design + development 
Integration of email marketing
Advanced sales + marketing integration

Launch graphics + support
Voxer access throughout contract
3 Strategy calls and live website training 



Brand Identity

Brand strategy

book this package

elite entrepreneurs who are ready to take their brand to the highest level by expanding offerings, creating more impact, and generating more income. This is for 6 and 7 figure entrepreneurs that typically employ a team and are looking for ongoing brand management support. These partnerships are meant for serious entrepreneurs who have high level goals and need high level experience to bring it to life.  (limited availability)

perfect for

If you need a trusted expert to guide you in bringing your brand to new heights, our team will build a package specifically tailored to your needs and your goals. When we work together in this way, I am fully on your team. You're not only getting a designer, but also a strategist, coach, sounding board, support, and friend to build your brand with you the whole way. 

average Investment: $10000
Timeline: 8-12 weeks

Full brand partnership for elite entrepreneurs

Select package




here’s how we can work together

we work 1:1 with brands at 3 different levels to best serve your needs + goals

Michaela Beel

Since launching the newly designed site, I continue to get steady inquiries and compliments on how clean, easy to navigate, and beautifully tailored it is to me and my business. The highest compliment was when a client told me the website feels just like I do in person! 

Kiesha Yokers

You nailed it! It's amazing. I love it. Love love love it. Everything looks really good. The blog looks so good. The website looks so good. I can't stop staring at it. I'm just in awe. You nailed it - exactly what I was looking for. I feel so heard and I wish the rest of the world could hear me like this!

Rhiannon Bosse

Rachel truly learns what your desires are for your brand or business and works to make that happen. Her designs were so in touch with what I had dreamed up.

Lauren Olson

Rachel was the exact person, with the right programs, that I had been searching for. After previously working with other designers, I found Rachel to be more innovative, on-trend, and ahead of the curve when it comes to website design.

Dianne Schmucker

She helped me tremendously in gaining more clarity and also showed me a whole new way of running a business. I'm excited to see how my business will be different being able to run it with more intention and knowing what I'm working for instead of just winging it.

Our clients have worked with or been featured in

Brand strategy + messaging
Brand identity design
Website strategy + content
Website design + development
Launch + training
Ongoing support as needed


the experience

This is real, in-depth, personalized business development. We are looking at the whole picture and building your business in a strategic way so that it allows you to grow your business from a place of confidence instead of confusion.

Yes, we do that through gorgeous brand, website, and marketing designs, but only after we’ve worked through in-depth strategy and positioning for your business first.

This is Where strategy meets design and creates a brand that elevates your business to the next level

This isn’t another pretty branding package.

get started now

By combining intentional strategy and thoughtful design, we can work together to develop a strong brand presence, strategize a workflow on your website, drive more sales, and be more intentional with your online presence to shift your brand to a higher level.

We’ll jump on a free clarity call to analyze your goals and figure out the best path to clarify & elevate your brand.

let's work together

ready for more impact and income?

That's what I need! Enroll me now!

Start with my brand strategy course to nail your strategy + messaging and establish a clear foundation for your brand.

Not quite ready for this stage yet?

I do work with clients on an ongoing basis in several different ways & would love to see if it's a good fit. If we might be a good fit, please contact me for more information! 

Do you offer retainer services? 

Absolutely! I aim to create websites that are easy for you to manage. I will record a screenshare video training detailing the ins & outs of your new site so you can learn to use it moving forward. I also offer 30 days of post-launch support as a part of all website projects in case you have questions after your site goes live.

I'm not very tech-savvy. Can you help us learn to use our new website? 

While I do understand that certain situations only require a single logo, I believe that a truly intentional brand needs to be developed as a whole. If you need a simple design to get started, please visit the template shop for a semi-custom brand design and website template.

I only need a logo design can you help?

I primarily specialize in Showit and Squarespace websites, though also work on Shopify too. Not sure what's best for your brand? We are happy to help recommend the one that would suit your specific needs best.

What website platforms do you work on? 

When the brand or site design concept is presented to you, you will see it as a whole so you can get an idea of the big picture. Because I spend so much time on research and strategy, I can better develop, create, and present a solution for you, and we typically need to refine rather than revise. 

Is there a revision process for the designs?

I am happy to split your project total into two, three, our four installments depending on what works best for you. 

What kind of payment options do you offer? 

Most asked questions

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