You feel like your brand is all over the place and want it to look more cohesive
You have outgrown that templated logo and website design that helped you get started
You have a website, message or branding that doesn’t clearly represent your business anymore
You are ready to make a long-term investment for your brand
Does this sound familiar?
Together we will connect the dots for a fully branded and well-thought experience by focusing on building a brand that supports your business vision. You'll have a timeless, future-proof brand that will outlast trends and grow with your business. A brand that connects you with the right person. A brand that makes the rest of your business building easier.
The dreams you have for your business are possible, starting with the right tools. Through our strategic process, I'll make sure your brand is built for growth for years to come. Together, we’ll bring your vision to life—so you can confidently take your business to the next level.
Through the power of strategy and design, we'll take your business to its NEXT LEVEL OF SUCCESS.
I offer comprehensive services to work with you at all levels of your business
It's not just a new brand or website, it's ALIGNING the direction of your business and bringing it to life
Launch + support
website design + development
brand identity
brand strategy + messaging
thorough discovery
Here's what you can expect when you work with me
The goal isn't to just give you a logo or a design, it's to provide you with the CLARITY, FOUNDATION, and ALIGNMENT that you need to take your business to the next level.
Launch + support
website design + development
brand identity
brand strategy + messaging
thorough discovery
Thorough discovery
Every project kicks off by immersing myself in your business, developing a strategy that dives deeply into what will work best for your business. The discovery process allows me to understand your brand, your audience, and your story.
Once you've booked your project, you'll get a welcome guide and project details. You'll also get questionnaire(s) based on your project and a short list of items needed before we can officially begin our project. Then we will meet together on your project start date for a strategy call to go over all the details of the project.
Launch + support
website design + development
brand identity
brand strategy + messaging
thorough discovery
Brand strategy + messaging
Your brand strategy is your playbook for your brand's foundation and growth. It's a documented plan to guide your business. It also serves as a foundation as we move through the rest of our process. We refer back to this document often to make sure everything we build on the visual side is aligning with this foundation.
Instead of just looking at your business right now, we focus on where you want your business to be in the future. We look at your biggest goals and create a plan of action to reach those goals through your brand strategy, identity, and website.
Launch + support
website design + development
brand identity
brand strategy + messaging
thorough discovery
Brand identity
This is when we start to conceptualize and bring the brand to life through visuals. I'll take everything gathered in the discovery and strategy phases to put together the visual identity of your brand.
You will be presented with a brand concept that shows how your entire brand will come together. It will include the aesthetic, colors, fonts, logos, and additional elements so you can see how your brand will look in application.
Launch + support
website design + development
brand identity
brand strategy + messaging
thorough discovery
Website design + development
After we've nailed down your brand messaging and visuals, you'll be equipped with a strong foundation to bring through your website. We will take the things we developed in those phases and apply them to your site. Starting with strategy and copy before design and development, we will build a website that looks beautiful and functions well.
To finish off the website phase, we can integrate external systems and processes into your site to create a seamless workflow for your audience and business back end.
Launch + support
website design + development
brand identity
brand strategy + messaging
thorough discovery
Launch + support
Once everything is complete and we've gone over every little detail, we will launch your new brand and website. I will support you every step of the way to make sure your hard work doesn't go unnoticed.
All clients get a comprehensive off-boarding package that includes education, empowerment, and access to my list of creative partners and resources to support you beyond our time together.
Michaela Beel
Since launching the newly designed site, I continue to get steady inquiries and compliments on how clean, easy to navigate, and beautifully tailored it is to me and my business. The highest compliment was when a client told me the website feels just like I do in person!
Kiesha Yokers
You nailed it! It's amazing. I love it. Everything looks really good. The blog looks so good. The website looks so good. I can't stop staring at it. I'm just in awe. You nailed it - exactly what I was looking for. I feel so heard and I wish the rest of the world could hear me like this!
April Arnold
I loved working with Rachel! She understood my brand identity so quickly and created beautiful branding material that reflects my brand so perfectly! The website design helped pull everything together.
Lauren Olson
Rachel was the exact person, with the right programs, that I had been searching for. After previously working with other designers, I found Rachel to be more innovative, on-trend, and ahead of the curve when it comes to website design.
Dianne Schmucker
She helped me tremendously in gaining more clarity and also showed me a whole new way of running a business. I'm excited to see how my business will be different being able to run it with more intention and knowing what I'm working for instead of just winging it.
my clients have worked with or been featured in
get started now
By combining intentional strategy and thoughtful design, we can work together to develop a strong brand presence, strategize a workflow on your website, drive more sales, and be more intentional with your online presence to shift your brand to a higher level.
We’ll jump on a free clarity call to analyze your goals and figure out the best path to clarify & elevate your brand.
Ready for more IMPACT and INCOME?
I do work with clients on an ongoing basis in several different ways & would love to see if it's a good fit. If we might be a good fit, please contact me for more information!
Do you offer retainer services?
Absolutely! I aim to create websites that are easy for you to manage. I will record a screenshare video training detailing the ins & outs of your new site so you can learn to use it moving forward. I also offer 30 days of post-launch support as a part of all website projects in case you have questions after your site goes live.
I'm not very tech-savvy. Can you help us learn to use our new website?
While I do understand that certain situations only require a single logo, I believe that a truly intentional brand needs to be developed as a whole. If you need a simple design to get started, please visit the template shop for a semi-custom brand design and website template.
I only need a logo design can you help?
I primarily specialize in Showit and Squarespace websites, though also work on Shopify too. Not sure what's best for your brand? We are happy to help recommend the one that would suit your specific needs best.
What website platforms do you work on?
When the brand or site design concept is presented to you, you will see it as a whole so you can get an idea of the big picture. Because I spend so much time on research and strategy, I can better develop, create, and present a solution for you, and we typically need to refine rather than revise.
Is there a revision process for the designs?
I am happy to split your project total into two, three, our four installments depending on what works best for you.
What kind of payment options do you offer?
They might be answered here
Have a few QUESTIONS first?
Visit the Academy
You might not be ready for this level of support just yet, but that's exactly why I created the Brand Building Academy. It's full of resources and templates to help you build your brand the right way in the early stages of business.
Not quite READY for this stage yet?
let's work together
Ready to get started?
Signature brand development workbook
30-minute strategy call
Business + industry research
Brand strategy
Brand messaging
Creative direction
Brand foundation guide (PDF)
What's included
The first thing you need to nail down for your brand is a cohesive and clearly defined brand strategy and message. We will deep dive into the foundation of your brand so that it is crafted with intention and purpose, backed by research into your ideal client's struggles, goals, and style.
You will know your ideal client so well they're gonna think you're stalking them and be able to speak to them so directly they will feel like you're in their head.
With this foundation, you will gain more confidence and a deeper understanding of your brand, your audience, and your why so that you are equipped with a clear driving force behind your brand growth.
Brand foundation
let's work together
Ready to get started?
Full logo suite (primary logo and variations)
Custom brand icons, graphics, and patterns
Brand identity guidelines (PDF)
Printing + file type guide (PDF)
Curated stock photos
Custom social media templates for Canva
Collateral + packaging design
All assets delivered in file formats for print + web
What's included
Your brand identity is the visual way you present your brand. Beyond what you see, it not only needs to look good but make sense for your brand too. Your brand identity needs to be polished as well as connected to your strategic foundation.
I will help to execute your design and deliver your messaging. I'll uncover the differentiating qualities that make your brand uniquely marketable to your dream clients and then translate that into an effective design. You'll be equipped with brand visuals that say the right thing to the right person with just one glimpse.
Brand identity
let's work together
Ready to get started?
Website strategy
Website copy
SEO
Image direction or stock photo curation
Design and development of specified pages
Website integrations
Website training videos + resources
What's included
We'll work together to determine your objectives & audience and then use a content-driven approach to design a strategic and conversion-oriented website. We can work on your entire website from strategy and copy to development and integrations to ensure a complete and seamless online presence. You'll have a website that makes them get lost in the scroll because they just don't want it to end.
*requires established brand identity
*supported platforms: Showit, Squarespace, Shopify
Website design + development
let's work together
Ready to get started?
Starter brand identity design
Website template customization
Sales page design
Launch graphics
Canva marketing templates
Email marketing designs
Branded collateral designs
What we can do
Sometimes you need a quick turnaround for things or don't quite need the full deep dive of a traditional brand or website project. That's where design intensives save the day.
The intensives are built for smaller projects and miscellaneous needs. Although you still get the same attention to detail, these projects happen at a faster pace so that you have deliverables in hand quickly.
*includes strategy call prior to and email support following
Design intensive
let's work together
Ready to get started?
Brand naming
Brand strategy deep dive
Brand messaging deep dive
Offering suite evaluation
Brand visuals audit
Website audit
Website or platform training
Strategizing
What we can cover
This is your chance to ask me all your questions. We will sit face to face (or cam to cam) and chat about your brand, website, and online business for one hour. This is perfect for entrepreneurs who need brand clarity, are lacking brand foundation, or are not ready for the full brand experience but need direction to get started.
We can dig deep into changing your focus, aligned messaging and marketing, connecting more deeply to your audience, clarifying your message or offerings, applying your brand visuals, elevating your website, or any other brand-related topic of your choice.
Bring your coffee because this power hour will bring all kinds of clarity and make you want to take action immediately.