You’ve poured your heart into your business—now it’s time for your brand to match that level of purpose, professionalism, and possibility. It’s time to bridge the gap between where your business is now and where it's called to go with strategy-first branding and website design that supports your growth, aligns with your vision, and positions you as the expert you are.
Your business has evolved. Your brand should evolve with it.
The visuals that once felt exciting now feel misaligned and outgrown. You've outgrown the DIY phase, and the quick fixes and trend-chasing that come with it. And while you’ve made that work until now, it no longer reflects the level of excellence and impact you’re called to.
You’re stuck in the cycle of piecing things together, second-guessing every decision, and wondering if what you’ve built can grow with you. You're tired of feeling like your brand is holding you back from your next level.
What you need isn’t just a prettier website or a shinier logo. You need clarity. Alignment. Confidence. A brand that works for you, reflects your expertise, and gives you the confidence to show up and scale with purpose. A brand that’s more than just pretty—it’s profitable, purposeful, and aligned with where you’re going next.
You’ve built something meaningful. But lately, something feels off.
You're ready for something deeper. Not just a rebrand. A realignment.
Not just visually, but strategically. One that feels like you and supports where you’re called to go.
→ A site that helps you convert, not just collect clicks
→ Messaging that speaks directly to the people you want to attract
→ A brand presence that opens doors to higher-level opportunities and next-level growth
Through a strategy-driven, deeply personalized process, I’ll create a brand and website that doesn't just look polished, it performs—attracting aligned clients, establishing authority, and giving you the freedom to grow without constantly reinventing. No more scattered visuals or guesswork. Every piece will be thoughtfully designed to create a seamless, future-proof brand that stands the test of time. You’ll walk away with a fully-aligned brand that empowers you to lead with clarity, confidence, and consistency.
This is branding with purpose, clarity, and longevity. This is branding built for where you’re headed, not where you’ve been.
Imagine a brand that finally fits.
I design brands with substance and websites that work hard, so you can scale with ease, show up with confidence, and build a business that reflects your highest vision. A brand that speaks straight to the hearts (and needs) of your ideal clients, so they know you’re the one before you even say a word. A digital presence that positions you as the expert you already are, and makes it easy for clients to choose you, confidently and quickly.
I don’t just make things look better. I help you build a brand that is better.
This is about building a strategic foundation, aligning your visuals and messaging, and creating a cohesive digital presence that supports the next season of your business. Whether you’re rebranding or building from scratch, everything we create will be rooted in clarity, guided by strategy, and designed with purpose.
How we can work together
brand development
Investment: $4500
- An identity rooted in strategy and purpose, designed to build your authority and attract high-level opportunities without forcing or faking it.
- Strategic clarity to confidently show up online
- Visual assets that grow with you, not against you
- A brand that directly connects to your ideal audience and showcases your expertise
Results you'll see
- Pre-project brand deep dive
- 1:1 Strategy session
- Comprehensive brand strategy and messaging
- Custom logo suite
- Curated color palette and typography
- Brand elements and design assets
- Comprehensive brand style guide
- Final files and ready-to-use assets
- Expert instruction on how to use your brand
what's included
We’ll start with deep brand clarity—your messaging, values, and positioning—and build a cohesive identity that aligns with your purpose and attracts the right clients. You’ll walk away with a refined visual presence and a strategic foundation to guide your business forward with focus and confidence so you can get more qualified leads, book big press features, and have sold-out launches.
This isn't just a rebrand. It's a visual transformation for your brand from deep within.
brand development
WEbsite design
Investment: $7500+
- A site that converts traffic into clients
- Seamless user experience aligned with your customer journey
- Built with easy-to-manage tools and training
- Designed to generate effortless sales and booking more high-budget clients,
results you'll see
- Strategic website planning
- Content strategy and copywriting
- Custom-tailored website design
- Mobile-optimized and user-friendly design
- Built for growth and easy updates
- Launch support and expert training
what's included
I’ll help you turn your vision into a custom, strategic site designed to convert, communicate, and grow with you through every pivot and season. From the page flow to the user experience, everything is thoughtfully designed to support your goals, grow your audience, and create connections at every click. Backed by strategy and built for action, your site will become a tool that scales your reach, sells on autopilot, and reflects your authority at a glance.
Your website should support your growth, not stall it.
website design
Sign 5 new clients within weeks of launching
Quit your corporate job to run your business full-time
Scale beyond your own capacity to finally build a team
Get your products into stores like Target and Anthropologie
Increase new inquiries by over 200%
Grow your Instagram following by hundreds every week
With a realigned brand you can get results like these.
April Arnold
I loved working with Rachel! She understood my brand identity so quickly and created beautiful branding material that reflects my brand so perfectly! The website design helped pull everything together.
Michaela Beel
Since launching the newly designed site, I continue to get steady inquiries and compliments on how clean, easy to navigate, and beautifully tailored it is to me and my business. The highest compliment was when a client told me the website feels just like I do in person!
kiesha yokers
You nailed it! It's amazing. I love it. Everything looks really good. The blog looks so good. The website looks so good. I can't stop staring at it. I'm just in awe. You nailed it - exactly what I was looking for. I feel so heard and I wish the rest of the world could hear me like this!
valerie thomas
You really knocked it out of the park while making it enjoyable and time efficient. I spent a long time looking into designers and chatting with them, and nothing felt like the perfect fit till I found you! I really appreciate your patience and insightful guidance and expertise with everything.
Personal brands
Service providers
Coaches and educators
Authors and speakers
Creative entrepreneurs
Lifestyle brands
Wellness professionals
Faith-based businesses
Photographers
Content creators
Interior designers and stylists
Nonprofits and ministries
When you work with me, you’re not just getting a designer—you’re gaining a creative partner who’s deeply invested in your vision.
I take the time to fully understand your vision, uncover what’s unique about your brand, and bring it to life through thoughtful strategy and beautiful design.
Industries I've served and love working with
Clients have been featured in or partnered with
You’ve waited long enough to feel aligned, confident, and in demand. Let’s build the brand that finally reflects your expertise and delivers the results to match. Together, we’ll clarify your direction, align your messaging and visuals, and build a brand that supports your growth from the inside out. Book a free clarity call, and we’ll walk through your goals and figure out the best path forward—no pressure, just support.
Your brand should reflect your growth, not restrict it.
I do work with clients on an ongoing basis in several different ways & would love to see if it's a good fit. If I might be a good fit, please contact me for more information!
Do you offer retainer services?
Absolutely! I aim to create websites that are easy for you to manage. I will record a screenshare video training detailing the ins & outs of your new site so you can learn to use it moving forward. I also offer 15 days of post-launch support as a part of all website projects in case you have questions after your site goes live.
I'm not very tech-savvy. Can you help us learn to use our new website?
While I do understand that certain situations only require a single logo, I believe that a truly intentional brand needs to be developed as a whole. If you need a simple design to get started, please visit the template shop for a premade brand design and website template.
I only need a logo design, can you help?
I primarily specialize in Showit, though also work on Squarespace occasionally. Not sure what's best for your brand? I am happy to help recommend the one that would suit your specific needs best.
What website platforms do you use?
When the brand or site design concept is presented to you, you will see it as a whole so you can get an idea of the big picture. Because I spend so much time on research and strategy, I can better develop, create, and present a solution for you, and I typically need to refine rather than revise.
How many revisions do I get?
I am happy to split your project total into two, three, our four installments depending on what works best for you.
What payment options do you offer?
They might be answered here
Have a few questions first?
Custom design isn’t for everyone, and that’s okay. If you're still in the early stages, what you really need isn’t something custom; it’s something clear. That’s exactly why I created templates and resources designed to help you build a purposeful, professional brand from the start, without skipping the strategy.
