Dr. Courtney Ray is a nervous system-centered chiropractor, the founder of Our Well House in Frisco, Texas, and the creator of Nervous System Chiro, a nationwide chiropractor directory. After walking through a deeply personal season that included a divorce and a full-life reset, Courtney was no longer the woman her existing brand represented. The visual identity she was showing up in still reflected a version of herself she had outgrown, one that played it safe and stayed within the lines.
Courtney came to me ready for a website that matched the woman she was becoming. Her brand needed to move from neutral and muted to bold, colorful, and unapologetically her, reflecting her "big sis energy" personality, her faith-led approach to healing, and the raw honesty she had become known for online. We designed a custom Showit website rooted in vibrant color, strong typography, and a layout that felt as warm and confident as Courtney herself.
Dr. Courtney Ray
Industry: wellness
Project Scope: Custom SHowit Website
"Rachel was thoughtful, collaborative, patient, and genuinely such a gift to work with throughout the entire process. I’m so incredibly grateful for her vision, creativity, and the way she helped bring this next chapter of my brand to life online."
dr. courtney ray
The goal was to create a website that could hold the full scope of who Courtney is without asking her to tone anything down. She runs a chiropractic practice, leads a nationwide directory, curates wellness recommendations, and writes deeply personal blog content for an audience of hundreds of thousands of women. Her previous site didn't reflect the boldness of her voice or the breadth of her work, and she needed a digital home that felt as alive and layered as the brand she was actively stepping into.
the Objective
The finished site at drcourtneyray.com captures Courtney's personality from the first scroll, with bold color, animated elements, and copy that reads the way she actually talks. The design supports multiple arms of her brand in a way that feels cohesive rather than scattered, and gives her audience a space that feels as honest and grounded as the community she's built. The site positions her not as a generic wellness influencer but as the faith-led, straight-talking healer her audience already knows her to be.
the result
You’ve waited long enough to feel aligned, confident, and in demand. Let’s build the brand that finally reflects your expertise and delivers the results to match. Together, we’ll clarify your direction, align your messaging and visuals, and build a brand that supports your growth from the inside out. Book a free clarity call, and we’ll walk through your goals and figure out the best path forward—no pressure, just support.
