Jennifer Nicholson is a clinician with a background in occupational therapy and lifestyle medicine who was ready to take her expertise online. She wanted to build a wellness education platform, but her existing brand was still tied to her clinical practice and no longer reflected where she was headed.
We built La Vie from strategy through launch, positioning the brand in a space most wellness brands don't occupy: clinically credible but warm and accessible. The identity, messaging, and Squarespace website were all designed to educate first and convert second, giving Jennifer a clear foundation to grow from with confidence.
La Vie Wellness
Industry: wellness
Project Scope: Custom brand + Squarespace website
"I feel like this is great progress and I am encouraged to see my vision, with your help, moving forward."
jennifer nicholson
Jennifer needed a brand that could separate her from influencer wellness culture and position her as a credible, trustworthy wellness educator. The existing brand was built for a previous chapter of her career, and the name, visuals, and messaging all needed to evolve to support an online education platform rooted in her clinical expertise.
the Objective
Jennifer launched with a cohesive brand strategy, a refined visual identity, and a fully built Squarespace website that positions her as the go-to source for evidence-based wellness education. She now has a clear messaging framework, a professional online presence, and the strategic foundation to confidently build out courses, content, and community.
the result
You’ve waited long enough to feel aligned, confident, and in demand. Let’s build the brand that finally reflects your expertise and delivers the results to match. Together, we’ll clarify your direction, align your messaging and visuals, and build a brand that supports your growth from the inside out. Book a free clarity call, and we’ll walk through your goals and figure out the best path forward—no pressure, just support.
