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A confidence-boosting blueprint for emerging online entrepreneurs to craft your brand's masterplan and effortlessly stand out and magnetize your ideal audience.

Brand Strategy blueprint

the

You're in the DIY mode, ready to craft your brand strategy like a seasoned artisan. But there's a cloud of confusion hovering above. You're asking yourself, "Where do I even begin? What defines my brand? How do I stand out in this digital jungle?"

You want clarity, not chaos.

Maybe you've tried everything, and your brand still feels like a mystery.

You probably dipped your toes into the murky waters of generic online courses, only to find yourself drowning in jargon and clichés. 

Then there's the DIY approach with a side of information overload. Your inbox is a war zone of conflicting advice, leaving you more perplexed.
Maybe you've tweaked your logo or changed the colors on your website too many times to count, only to feel like something is still off. Your marketing is producing crickets instead of cash and you can’t figure out why.

You've attempted to piece together your brand puzzle based on what you see others doing and the mashup of free advice you get online, but let's face it, those pieces are scattered like confetti in a hurricane.

You've done your best with the information overload but deep down you know that your brand doesn't feel authentic to you.

You used to be excited about your brand but now you're left feeling a mix of frustration, overwhelm, and maybe a hint of existential dread.

You've got your laptop, a to-do list longer than a CVS receipt, and a dream of creating a brand that not only thrives but becomes an unstoppable force, turning heads, winning hearts, and leaving a lasting imprint in your industry.

let me guess...

You're knee-deep in the wild world of business.

You have the utmost clarity on who you are serving, what you can do for them, and how to speak to them directly so they know it. You have a clear foundation for your brand anchored in your personality, unique value, and promised results. You're crystal clear on your brand message, and every piece of content you create is like a love letter to your audience.

Your social media? Buzzing with engagement. Your website? A sleek, user-friendly wonderland that makes visitors want to high-five their screens. And sales? Oh, they're pouring in like it's a Black Friday blowout.

But it's not just about the numbers. You feel a sense of accomplishment too. You're making sales but you're also making an impact.

Your brand isn't just a logo; it's a beacon that attracts your ideal audience like a magnet. 

Imagine if you could finally have the brand you've been dreaming of creating.

Here's the light at the end of the tunnel you've been looking for.

But don't give up yet

It transforms your brand from a chaotic mix into a cohesive, resonant story. No longer lost in the digital noise, you can gain the confidence to stand out authentically. In the crowded online space, a clear brand strategy is your essential toolkit, providing the direction and distinction that you need to build your brand with confidence.

So how do you get there?

Navigating through generic courses and conflicting DIY advice, clarity seems elusive.

The antidote?
A clear brand strategy. 

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the PERSONAL BRANDING course that focuses on deeply understanding your audience and serving them well, positioning yourself as the go-to expert known for your unique DIFFERENTIATOR, and mapping out a CLEAR message so you can finally make sense of all those thoughts in your head. 

Turn your inconsistent brand into a clear and powerful strategy that has you confidently primed for unstoppable brand growth and recognition. Say goodbye to brand confusion and hello to brand clarity, as you define your brand strategy with confidence. No cookie-cutter brands here—this is your guide to creating a unique brand that stands out effortlessly.

Brand Strategy blueprint

introducing the

145 page workbook

6 modules

20 video lessons

Get the confidence and clarity you need
The blueprint for the brand you want to build
The foundation of an aligned and thriving business
The key to seeing returns on investments in your brand

Brand strategy is:

Think of brand strategy like a roadmap that helps you define your business and then create a clear message that can directly resonate with your ideal audience.

It's your secret weapon to help you communicate the value of your brand in a way that makes you stand out from the crowd.

But what exactly is brand strategy?

Ok, this sounds good...

A Brand Strategy helps you:

Better craft your brand identity

Build a website that is consistent with the promise and experience of your brand.

Write marketing copy that resonates with your target audiences.

Implement more effective marketing campaigns and tactics.

It’s easier than ever to start an online business. This also means that now more than ever your brand needs to be on point to help you stand out from the crowd. 

Without a brand strategy to support your brand, it will come across as confusing and inconsistent. Without a brand strategy to guide your decisions, you will feel overwhelmed when trying to market your business. 

But with a well-defined brand strategy, all of that becomes easier. That’s why this comes first. 

Most people skip this part of the process because they don’t know how to do it or don’t realize the immense value it can bring to the rest of their business.

And the starting point for every successful brand is having a clearly defined brand strategy.

Effective brand-building happens when you do things in the right order.

this is what i need. enroll me now!

06

04

05

03

01

02

Create a clear and concise brand strategy document that can guide your brand as you continue to grow and evolve over time. 

Your Blueprint

Define a clear brand voice and personality so you can say the right thing to the right person, and produce memorable content with your brand through storytelling and messaging.

Your Personality

Deeply understand your audience, determine the best solution to their problem, and map out your customer journey so you can take them on the right path to the success they are looking for.

Your People

Conduct market research so you can build your brand on real data, learn how to position your brand accurately so that it gains the right perception, and find your true focus so you can hone in on your zone of genius.

Your Positioning

Define the heart of your brand and lay a strong foundation anchored in your purpose, vision, mission, values, and promised results.

the prep

Your Purpose

Combat common branding mindset blocks, get a real definition of branding and what it can do for your business growth, and understand what brand strategy is and why you need to start with it first.

No more brand CONFUSION. 

Here's what's inside the modules

This is your guide, tailored for emerging online entrepreneurs, to confidently navigate the path to a clear, standout brand. 

How to demystify the development of your brand strategy so that you can unpack what your brand stands for and—most importantly—why.

What makes you different from the competition so you can differentiate your brand and position yourself as the go-to in your industry.

How to clarify who your target customer is and how you serve them with a deep understanding of what they are thinking and feeling.

How to humanize your brand so people can really connect with it on a deeper level.

How to create a clear and strategic brand foundation so you can attract more of the right ideal clients and grow your business without losing years to trial and error.

A better understanding and approach to brand strategy and messaging that's condensed into a more digestible version that better suits your level of branding.

In this course you'll learn:

Confidence, clarity, and a killer brand strategy—all in one. This course is the must-have toolkit for emerging online entrepreneurs looking to stand out effortlessly.

You’re ready to take your business to the next level, and you know you can’t do that without a well-thought-out brand strategy. But there’s so much that goes into it, you basically need a roadmap. 

That’s where I come in.

Create a UNIQUE brand, not a copy-paste job. 

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This isn't for you if:

You're looking for a magic pill or quick-fix solution to transform your brand overnight without putting in the work (spoiler: those don't work).

You're all about copying and pasting someone else's brand strategy.

You're skeptical about the power of a well-crafted brand strategy and believe it's just a marketing gimmick.
You're already a branding wizard with a shelf full of awards.

This is definitely for me!

You're scratching your head, unsure where to start in building your brand and the world of marketing is a foreign language to you.

Your current brand resembles a patchwork quilt rather than a cohesive story.

Honing in on your focus, identifying your target market, and packaging it all up into a well-established brand feels like navigating a maze blindfolded.

You're eager to build a strong foundation or refresh their approach and want a step-by-step action plan to lay the groundwork for growing your business.

You understand the transformative impact of a clear brand strategy and want to feel clarity, confidence, and alignment with your brand.

This is for you if:

Take your brand from an idea in your head to a fully formed strategy
Build a better foundation for your business so you can stop second-guessing yourself and base your decision-making on something tangible
Clearly define your offerings, positioning, messaging, and voice so you know what you are selling, who you are selling it to and how to sell it with ease
Walk away feeling clear and confident enough to strut through the brand-building battlefield like a boss
Be equipped with a comprehensive brand strategy and messaging guide to help you better implement your brand
Make back your investment easily by reaching more clients with clearer messaging
Take your brand from an idea in your head to a fully formed strategy

Build a better foundation for your business so you can stop second-guessing yourself and base your decision-making on something tangible

Clearly define your offerings, positioning, messaging, and voice so you know what you are selling, who you are selling it to and how to sell it with ease

Walk away feeling clear and confident enough to strut through the brand-building battlefield like a boss

Be equipped with a comprehensive brand strategy and messaging guide to help you better implement your brand
Make back your investment easily by reaching more clients with clearer messaging

When you complete the course, you'll:

The definition of strategy is “a careful plan or method for achieving a particular goal usually over a long period of time.” So, if you’re committed to building a brand over time, why would you NOT have a Brand Strategy?

Save time and money by building a smart foundation that will EVOLVE with you.

Courses have become a little overdone in the online space lately. Everyone has a course about anything you can think of as a quick way to make money. On top of that some courses aren't worth anything and some are way overpriced.

But when it came down to it, a course was the best way to help you develop a clear brand strategy. 

The workbook is really the star of the show because that's where the action will take place. But I didn't want to hand you a workbook without giving you some context and helping you understand each piece really well so you could easily build your own strategy. 

The course lessons are built to break down each part of the process really SIMPLY. No fluff or jargon. No rocket-science level concepts. Just simple, straightforward explanations and examples so it actually makes sense. 

Developing your brand strategy can feel intimidating. But when you go through the process with this simple approach, it becomes so easy to put together that you wish you'd done it sooner. 

Why is a course the best FORMAT for this?

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4 Bonus guides

145 page workbook

20 video lessons

6 modules

This course organizes all your core brand elements, so you can finally declutter all those scattered thoughts and ideas in your head – and give them strong strategic structure. 

Brand strategy made easy for emerging online entrepreneurs.

This is hands down the best branding experience I have ever walked through. I thought I had an idea of what branding was, but this course has completely rocked my world. I have never felt more clear on who I serve and how I can serve them through specific offers.

Booke Jefferson

I wanted to thank you for the time you put into creating the brand strategy blueprint. It helped me get significant clarity on my client and adjust my brand voice so significantly that people are commenting on it consistently. It was the exact intentionality I was looking to bring to my company and inspired a rebrand, a completely new voice, and a shift in our services. The Brand Strategy Blueprint was significantly impactful!

Ashley Sutterfield

After speaking to a "Branding Consultant" and hiring her she took over and I trusted her and sadly I'm about a year into having started my "brand" and have nothing to show and having to start over because she didn't deliver anything except wasting my time and now I'm having to start over with less financial resources. I am SO happy though that I purchased your guide so I have something to go on while trying to rebuild! It's so helpful and detailed and just a blessing to have on hand! 

Kaitlyn Baumhardt

The Brand Strategy Blueprint course was so beneficial in setting up a strong foundation for my business. The exercises allowed me to reflect and get clear on my strategy so that my website and offers more clearly align with my ideal customers' needs. Rachel is a great teacher and a true expert in this area, so I highly recommend this course to new business owners like me. 

Clarissa Briones 

Here's what REAL students are saying about this course 

the business you want is on the other side of clarifying your brand strategy

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$297

2 payments of

A course completion timeline to guide you through the course with ease

The incredibly actionable, 145 page, interactive workbook to guide you through the process

Instant access to the 6 modules and 20 course lessons

Full access to all updates as long as you're a student

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$497

1 payment of

Enroll in the course now

it's an investment in your future brand

Save $97 when you pay in full

A course completion timeline to guide you through the course with ease

The incredibly actionable, 145 page, interactive workbook to guide you through the process

Instant access to the 6 modules and 20 course lessons

Full access to all updates as long as you're a student

Using AI to develop your brand strategy

Next steps checklist

TRANSLATING YOUR STRATEGY INTO STRONG VISUALS

plus you'll get access to these BONUSES

Brand Strategy case studies

You might be thinking that you won't have time to do this yourself because your calendar resembles a Tetris game on expert mode. That's why I've designed this course to fit seamlessly into your schedule, so you can unlock the power of branding with short video lessons and actionable workbook exercises that are easy to implement.

Or maybe you're nervous about the investment. But it's not just an expense; it's a strategic investment for a big return in the long run. Rest assured, this isn't a gamble; it's a strategic move towards a brand that not only speaks but sings in the market. 

You've possibly been burned by lackluster courses before. But this isn't a repeat; it's a revelation. It's a different approach to building your brand strategy that leads you straight to brand brilliance.

Or you might be drowning in information overload, and skeptical about yet another information dump. That's why I've distilled the essentials into bite-sized, digestible nuggets—just straightforward wisdom to untangle the mess and set you on the path to brand clarity. 

Before we get too far

Let's address the elephant(s) in the room.

This isn't just a course; it's your ROADMAP to confidence and clarity.

For emerging online entrepreneurs, this course is your shortcut to gaining confidence, clarity, and a standout brand.

I'm not one to make extreme statements like this often, but this simple course could change the entire trajectory of your business. 

Right now you're stuck with all the thoughts swirling around in your head. But this course will help you make sense of all those thoughts in your head and turn them into a brand that will be clearer to you and clearer to your audience. It will help you connect the dots so you can finally put your brand out there with confidence, knowing that you have an actual plan to build and grow your brand.

This isn't just another course with a side of confusion or a rehash of generic advice. It breaks down the process into simple steps that are easy to understand AND implement. It's your GPS for navigating the brand-building maze so you can create a crystal-clear brand strategy without the headaches.

You will have lifetime access to the content for as long as the course is active. That means you can access the content any time you need to for the duration of the course - so if I retire the course years from now it won’t be available to anyone, but I will let you know ahead of time so you can gather any materials you want before it is retired.

How long will I have access to the content? Will the course expire? 

I’m not one to claim that this is the “first”, “best”, or “only” course out there about brand strategy. In fact, I know there are probably others like it. But I do know that going through the Brand Strategy Blueprint WILL give you the confidence and clarity you need to build your brand the right way and market your business with more impact. 

I’ve bought other courses before and have been disappointed. How is yours different? 

This course is designed to help any online entrepreneur build their brand strategy as a foundation for their business, and it will work for you too! Building a brand is a standard process and everyone needs to go through the same foundational steps to start.

I’M A (FILL IN THE BLANK), WILL THIS WORK FOR ME? 

You can take this course at your own pace, but if you want to move through it with intention, I recommend setting aside a couple of hours each week to work through one module at a time. 

My time is limited, how much time will I need to set aside each week for the content?

This course is designed to be a go-at-your-own-pace kind of course so that you can go as fast or as slow as you need. You have lifetime access to the content for as long as the course is active so you can access and revisit the content whenever you need.

How long will it take to complete this course?

Most asked questions

I help online personal brands elevate their online presence to get real growth and impact.

I believe that online brand success isn’t reserved for the Jenna Kutchers of the world. You can have that success too with the right combination of strategy and design.

Building an online brand shouldn’t be so confusing and overwhelming.

And my goal is to make it easier for you.

I educate, equip, and empower emerging online personal brands to grow their brand with confidence and clarity through strategically built and well-designed branding, websites, and digital marketing that get real results without doubting themselves or wondering what steps to take next.


Hey, I'm Rachel

Meet your teacher

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Your brand deserves clarity, not confusion.

Whether you’re new to the online business thing or you've been building a brand for years, the Brand Strategy Blueprint will coach you to build a strategic and intentional foundation for your entire business.

CLARITY IS THE ULTIMATE CONFIDENCE BUILDER. AND YOU’RE ABOUT TO GET BOTH WITH THIS COURSE.

Define your brand strategy without the headache.