As someone who believes in building brands with intention, I knew my email marketing needed to feel aligned, not just functional. But most platforms made me choose between beauty and simplicity. Flodesk was the first tool that offered both, and it’s why I keep coming back to it.
I’ve tried a lot of email platforms out there. From the ones that promised endless automations (but left me with a cluttered mess) to the ones that were so design-restrictive, I cringed every time I hit “send.”
But then I found Flodesk. I’ll admit—I left it for a while. I got curious. I wandered. I tested other tools, convinced I needed something more robust for my business. But a few years later, after trying to make other platforms fit my needs, I came back home to Flodesk. And honestly? I haven’t looked back.
The story: why I came back to Flodesk
I originally chose Flodesk because it was simple and stunning. As a designer, visuals matter deeply to me. Every touchpoint of my business needs to feel aligned with my message and style, and my emails are no exception.
Flodesk helped me create emails that felt like an extension of my brand—clean, elevated, and unmistakably “me.” But like many creatives, I got swept up in the idea that maybe I needed more. More segmentation. More data. More tech.
So I switched to a different platform. One that promised deeper analytics, robust tagging systems, and endless customizations. And while it technically “did more,” it also did too much—to the point that I avoided sending emails altogether.
The tech felt heavy. The designs were clunky. The strategy was scattered. I spent more time trying to set up the emails than actually showing up for my audience.
Eventually, I realized: no amount of features mattered if I wasn’t actually sending emails.
So I returned to Flodesk. Because what I really needed wasn’t more complexity—it was clarity, beauty, and ease. And that’s what Flodesk delivers.
Why Flodesk is the best email marketing tool for creatives
If you’re a purpose-driven entrepreneur, designer, coach, or creative business owner, Flodesk was made for you. It’s not built for tech bros or data nerds. It’s built for us, the ones who care just as much about aesthetics as we do about connection.
Here’s why I believe Flodesk is the best email marketing platform for creatives like you and me:
1. It’s design-first, and it shows.
No more clunky templates or boxy emails. Every single Flodesk template is beautifully designed and completely customizable. Whether you’re sending a launch announcement, a weekly encouragement, or a welcome sequence, your emails will always feel elevated and on-brand.
And you don’t need a designer to make it happen. Flodesk’s intuitive drag-and-drop editor gives you complete freedom without overwhelm. Every email you send can look like it was custom-coded, without writing a single line of code. I’ve even got some Flodesk templates you can grab to help you get started.
2. It’s simple—but powerful.
Flodesk strips away the tech overwhelm that so many platforms pile on. It focuses on what actually matters: helping you connect, convert, and stay consistent.
It gives you the tools you need without the learning curve:
- Visual workflows that make automation feel approachable
- Easy segmentation (without needing a tech degree)
- Seamless integration with your lead magnets, freebies, and website
3. It empowers brand-aligned emails, even if you’re not a designer.
One of the biggest struggles my audience faces is sending emails that look like them. Most email platforms force you into generic designs that make your brand feel diluted or outdated.
Flodesk flips that. You can create cohesive, elevated email designs that match your visual brand down to the pixel. Fonts, colors, layout; every detail is yours to own. If you’re a visual brand (and if you’re reading this, you likely are), Flodesk helps your emails become an extension of your brand experience, not a break in it.
4. It makes email fun again.
This one’s underrated, but important: Flodesk makes sending emails feel good. I’m no stranger to email dread. I’ve had seasons where I overthought every subject line, stalled on every design, and abandoned half-written sequences because the platform felt more like a chore than a tool.
But now I look forward to writing my weekly emails. Because when the tech fades into the background, and your brand can shine through effortlessly, email marketing becomes exciting again. It becomes a space to serve, to share, and to sell without losing your soul in the process.
And it keeps getting better
While Flodesk is known for its simplicity, it’s quietly become more powerful than ever. They’ve recently rolled out a growing suite of features and integrations that make it even easier to run your business, all without adding complexity. Integrations like Manychat, Canva, Thrivecart, and more.
Flodesk continues to expand in ways that support modern creators without overwhelming them. It’s one of the few platforms that evolves with intention, adding only what’s truly useful, never what’s flashy or excessive.
Who Flodesk is perfect for
If you’re in a season of refining your brand and elevating your online presence, Flodesk will meet you right where you are.
Can you check any of these boxes?
- You’ve outgrown clunky DIY solutions
- You want a tool that reflects the beauty of your brand
- You’re tired of trying to “hack” your way through strategy
- You crave clarity, not complexity
- You value aesthetics, ease, and long-term alignment
Then Flodesk is for you. Especially if you’re building a business that blends beauty and purpose.
Email marketing doesn’t have to be hard.
You don’t have to fight with your tech. You don’t have to sacrifice design for deliverability. You don’t have to dread your email list. You just need the right platform.
And for me, and so many creatives I serve, that platform is Flodesk. It’s thoughtful. Beautiful. Intuitive. And it’s built for women who are ready to do things differently.
And as a Flodesk partner, you can get 25% off your first year with my Flodesk with my code RACHELGREEN. Trust me — your inbox (and your audience) will thank you.
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