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The 4 stages of creating your brand

Brand building happens in stages. There are specific solutions for each of the 4 stages of creating your brand that make the biggest impact. If you invest in the right solution at the right time, you not only see the impact and results in your business, but you also feel empowered to take things to the next level.

Stage 1: Building your brand

If you’re in this stage you are in the beginning stages of building your brand and you want to start off on the right foot. You’re ready to establish the foundation and groundwork for massive growth and impact but you need expert advice on establishing your brand the right way.

You’re full of ideas and passion but you need guidance and direction to make sure you’re staying focused and building a successful, intentional brand. You feel overwhelmed and unsure of where to start and want help and guidance to figure out the first few steps of growing a brand. 

You have some experience and see an opportunity to do things differently. You have enough experience to know your idea will work, but not enough knowledge to confidently move forward. You spend hours absorbing as much free content as possible before deciding who to trust with your dream and where to invest for help.

What you need in this stage: Brand strategy. You need to focus on a CLEAR foundation so that you can easily GROW from here.

This is the time to focus on clarity. You want to clearly define your brand foundation because everything else is built from this. Without a strong foundation, the rest of your brand will be shaky at best.

By starting out the right way, you’ll be able to build a brand that will harness more growth and impact every step of the way. Getting clear on your strategy first will instill so much confidence and clarity in you that you’ll be ready to hit the ground running and tell everyone about what you have to offer.

The excitement you have for your business will be channeled into the right place and you’ll be able to build a brand with focus and direction.

Stage 2: Growing your brand

If you are in the growing stage you are actively trying to make this work every day but need some help executing things well. You have a good foundation for your brand and are ready to spread your message loud and clear but need help putting it out there in the best way possible. 

You lean on the people you trust for advice and guidance in growing your brand and want to soak in all the knowledge you can to get to the next level. You are dedicated and determined to grow a brand that not only makes money but also has a huge impact on others and will do anything you can to make that happen.

You feel like there are too many things to do and not enough time and value quick and easy solutions for building your brand that actually works. You are willing to invest time and money into something that you know will help you establish and elevate your brand.

What you need in this stage: brand identity. You need a cohesive and well-defined brand identity that visually represents your brand WELL.

DIY branding has served you well until now, but at this point you need something more in order to get to the next level of building your brand. You need to better define your brand visuals for an elevated and consistent look. At this level you need someone who can walk alongside you to create an elevated solution that will represent your brand well. 

Once you’ve established the foundation of your brand and have systems in place to sell your offers effectively, you can really hit the ground running to amplify your brand. Even though you are dying to get to that next level now, taking your time to do the hard work the right way will benefit you in the long run.

It might not feel like it now, but pretty soon you will see all your hard work pay off and your brand break through that barrier to major growth and impact.

Stage 3: Amplifying your brand

If you are in this stage, you’ve built the foundation and have a vision for growth. You know where you want to take your brand and how to get there, but you’re knee-deep in trying to implement things to get there.

You lean on the people you trust for advice and guidance in growing your brand and want to soak in all the knowledge you can to get to the next level. You are dedicated and determined to grow a brand that not only makes money but also has a huge impact on others and will do anything you can to make that happen.

You feel like there are too many things to do and not enough time and value quick and easy solutions for building your brand that actually work. You are willing to invest time and money into something that you know will help you establish and elevate your brand.

What you need in this stage: an elevated website (utilizing a well-designed template). You need a CLEAR and POLISHED website to position yourself as an established business.

The haphazard website won’t do anymore. Now that you are super clear about who you are talking to and how you want to serve them and have killer brand visuals to match, your website is the last piece of the puzzle to help you fully amplify your brand. Now you need to strategize a workflow on your website and be more intentional with your online presence to shift your brand to a higher level and pull it all together.

Soon you’ll be taking your brand to new heights and you’ll need support to grow your brand beyond what you can do on your own. You’ve been in business long enough for it to have changed and evolved and are known as an expert in your field, but it’s time to streamline and align all the pieces of your brand for even more impact. You’ll reach a new level of brand building that requires more attention to detail, refined solutions, and top-level support to execute your vision.

Stage 4: Refining your brand

At this stage of building your brand, you’ve established the foundation of your brand and have systems in place to sell your offers effectively. Your strategy is clear, your brand is polished, and your website showcases your brand strategically and consistently for an overall elevated online presence.

You’re ready for the next level, to get support to grow your brand beyond what you can do on your own. You’ve been in business long enough for it to have changed and evolved and are known as an expert in your field, but it’s time to make some changes and take things to the next level.

Your brand has served you well until this point, but you’ve pieced it together over the years and are ready to refine it into a cohesive, consistent brand that matches the level of your business and can take you to new heights. 

What you need in this stage: custom brand and website solutions. You need custom-tailored solutions to carry your brand at this level and set you up for BIG growth.

You are probably crunched for time because you’re knee-deep in running your business, and you’re ready to invest in a long-term, strategic partnership as your brand evolves. You need help evaluating your current position and developing a strategy to move forward that meets your inclusive creative needs for your brand, website, integrations, marketing, launching, and more. You need solutions that will expand your reach and help you generate consistently increasing revenue.

This is when you’ll hone in on your genius zone and refine your brand as a whole for a new level of online presence. You’ve gone through all the steps to build a powerful brand and now you can add fuel to the fire to really capitalize on all the hard work you’ve done to get your brand to where it is today.

Rinse and repeat.

Once you get to that final stage, you’ll rinse and repeat the same process (brand strategy, brand identity, and website) but with continual refining as your brand evolves over time. If you’ve gone through each of these stages with intention then you’ll have a stronger brand foundation that will serve you better in the long run as you refine your brand. Instead of starting from scratch and rebranding continuously, you’ll start off with a strong brand that just keeps getting better over time.

Not sure which stage you’re in or what you need to do next? Take the quiz.

Take this 1-minute quiz to learn #1 thing you need to do next to build your brand based on your current brand status.

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