The other day I looked out the window and saw a bird stuck in the sky. It was flapping its wings as hard as it could but wasn’t going anywhere.
Instantly I felt a connection with this bird because I kind of feel like I’m flapping my wings and getting nowhere all the time.
But the bird kept flying. It didn’t just give up and fall to the ground. It flew against the wind and when the wind died down enough it was able to fly forward again.
Even when the bird was up against it, it just kept going. It didn’t try to find a way around. It didn’t give up. It knew it would eventually move forward if it just kept going.
So what does this random bird have to do with business and branding?
I’m sure you’ve felt stuck in your brand before. Maybe you feel stuck right now?
You’re not sure what to do. Nothing makes sense. You’re up against a lot and don’t know which direction to head.
As a 10+ year veteran in business, I’ve been there and done that many times.
And every single time I find myself in that place the one thing that gets me out is clarifying my foundation.
I revisit the base of my brand so I can align myself with what I’m doing and why I’m doing it – AKA my brand strategy.
A brand strategy is a comprehensive plan that outlines a brand’s long-term goals, vision, and mission. It provides direction and clarity for all aspects of your brand, including your messaging, visual identity, and communication.
Which is exactly why it’s the one thing that always helps me get unstuck.
Brand strategy is important because it guides the rest of your brand-based decisions. It acts as your compass so when you feel like you’re lost and not sure what to do, it can help set you on the right path for your brand.
It’s essentially a blueprint for the brand you want to build, the foundation of an aligned and thriving business, and the key to seeing returns on investments in your brand.
A brand strategy provides a roadmap for growth by outlining your long-term goals, vision, and mission. This helps you create a clear direction for your business and make strategic decisions that align with your brand identity.
It provides a clear direction and purpose for your brand, which helps you create a consistent and compelling brand message that resonates with your target audience. This clarity helps you differentiate your brand from your competitors and build a strong and memorable brand identity.
To recap, brand strategy is incredibly important and a KEY to keeping your head straight when building your brand.
Here are some things you can do to better define your brand strategy and gain some brand clarity so you don’t feel stuck in your business:
- Define your brand: Start by defining your brand values, mission, vision, and target audience. This will help you understand what your brand stands for and who it caters to.
- Conduct market research: Conduct market research to gain insights into your target audience’s needs, preferences, and behaviors. This will help you understand what your target audience expects from your brand.
- Define your unique selling proposition (USP): Determine what makes your brand unique and different from your competitors. This will help you create a unique brand identity and stand out in a crowded marketplace.
- Develop a brand messaging framework: Develop a brand messaging framework that includes your brand story, messaging pillars, brand voice, and tone. This will help you communicate your brand message consistently across all channels.
- Audit your brand assets: Audit your brand assets, including your website, social media profiles, and marketing materials, to ensure that they align with your brand messaging and visual identity.
- Seek feedback: Seek feedback from your customers and employees to gain insights into how your brand is perceived. This will help you make necessary changes to improve your brand messaging and identity.
If you’re feeling stuck in the wind like that little bird, clarifying your brand strategy can help you get unstuck. And if you need a little more help in this area, the Brand Strategy Blueprint course can walk you through it step by step.
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