When someone visits your website, they have a specific goal in mind. Whether they’re looking for information, trying to make a purchase, or simply seeking content, they’re looking to satisfy a need or desire. It’s your job to ensure that your visitors can quickly and easily find the information they need to achieve their goals.
Here are five common questions your website needs to answer for your visitors:
What is this website about?
One of the top questions your website needs to answer is what the website is about. Your website’s purpose should be immediately apparent to your visitors. Within seconds of arriving on your homepage, they should be able to tell what your website is about and what you have to offer. Your website’s branding, design, and content should all work together to create a clear and consistent message about what you do.
Why should I care?
Once your visitors know what your website is about, they’ll want to know why they should care. What makes your website unique or valuable? How can you solve their problems or fulfill their desires? Your website’s content should highlight your unique selling points and demonstrate the value you can provide to your visitors.
What can I do here?
Your website’s navigation should be intuitive and easy to use, allowing visitors to quickly find what they’re looking for. Make it clear what actions visitors can take on your website, whether it’s making a purchase, signing up for a newsletter, or leaving a comment. If you have a specific goal in mind for your visitors, make sure your website guides them toward that goal.
How do I get in touch?
Your visitors may have questions or concerns that aren’t addressed on your website. Make it easy for them to get in touch with you by including a contact page with your phone number, email address, and/or contact form. Consider also including a live chat feature or social media links where visitors can reach out to you directly.
What should I do next?
Once your visitors have found the information they’re looking for, what do you want them to do next? Your website should guide visitors toward the next step in the customer journey, whether it’s making a purchase, signing up for a newsletter, or following you on social media. Make it clear what action you want visitors to take and provide clear calls to action throughout your website.
By answering these five questions, your website can provide a clear and intuitive user experience that meets your visitors’ needs and helps you achieve your business goals. Make sure your website is designed with your visitors in mind, and you’ll be on your way to a successful online presence.
Double-check your website and see if you are answering these questions for your visitor. Scroll through your website from the perspective of your ideal audience and see if they can find these answers easily. If not, it might be time to update the strategy, flow, and copy of your website to make sure your website is doing its job. Grab the Website Planner and Content Workbook to help work through these things for your website.
- How to plan and outline your website
- 5 quick tips for updating your website
- How to know if your website is actually working
- Website Planner + Content Workbook
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