A website is a living part of your brand. It is never complete. You can’t go too long without updating your website. So often this is one area of our brand that gets put on the back burner for too long. It’s a simple task that doesn’t take long but we tell ourselves that it is more trouble than it’s worth and never get around to doing it.
But that simple task can make a big impact on your brand. You don’t always need to start from scratch with your website. Once you have a good foundation established, then you can easily update and optimize your website often. Start with these 5 quick tips for updating your website.
Check the links
Regularly checking for broken links on your website can improve user experience, boost SEO, increase website credibility, and help to identify other website errors. Broken links not only frustrate your visitors but also harm your website’s SEO. Regularly run a broken link checker to identify and fix any broken links on your website. By making it a habit to check for broken links, you can improve the overall quality and functionality of your website.
Clean up your copy
Updating your website copy is an important aspect of keeping your website current and relevant to your audience. Determine what’s working and what’s not, what needs to be updated or deleted, and what new content needs to be added. Ensure that your copy is written in a way that speaks directly to your ideal client, and addresses their needs, concerns, and interests.
Freshen up your images
This is one of the easiest updates you can do for your website. Updating the images on your website can help to create a more engaging and effective user experience, and help to drive more traffic and conversions to your site. Images can quickly become outdated, especially in industries that are rapidly evolving. By regularly updating your images, you can ensure that your website stays current and relevant. Simply swap out your images for fresh ones that better reflect your work, audience, or style, and your site will feel brand new.
It’s also a good time to check image size for better site optimization. Large, high-resolution images can slow down your website and create a poor user experience. By optimizing and updating your images, you can help to improve website speed and reduce bounce rate.
Update your portfolio
Updating your portfolio is key to maintaining your website’s relevance, keeping your audience engaged, and attracting new clients. By showcasing your latest and best work, you can demonstrate your expertise, growth, and ability to meet the needs of your clients. Doing this often ensures that you are displaying work that is aligned with your brand and ideal client and attracting the type of people you want to work with most.
Look at the SEO
Checking your website’s SEO can help with improving search engine rankings, driving more organic traffic, staying ahead of the competition, adapting to changes in user behavior, and improving user experience. By regularly optimizing your website for search engines and users, you can help achieve your marketing goals and improve the overall success of your website. You can do this by updating keywords, checking HTML tags, updating page titles and descriptions, and adding alt tags and relevant file names to your images. These simple updates can help you improve your website’s visibility and ranking in search engine results pages.
And here’s a bonus tip if you want to take it a step further. After updating your website, monitor the performance of your website to see how your changes are impacting your online presence. Use analytics tools like Google Analytics and Hot Jar to track metrics like page views, bounce rate, and time spent on site, and make further changes as needed to continue improving your website’s effectiveness.
It’s time to stop putting this one on the back burner and give your website the update it needs. Schedule the time on your calendar this week to go through this checklist.
- How to plan and outline your website
- 5 questions your website needs to answer for your visitor
- How to know if your website is actually working
- How to create a better user experience on your website
Save for later
Enjoy this article and find it helpful? Pin this image on Pinterest so you’ll always have this info on hand!