Temptation of redesigning your logo every time you see something new.
Self-doubt that makes you want to hide your brand instead of show it off.
Hours of frustration on Pinterest trying to magically turn yourself into a designer.
Confusion of what color or font to use and how to bring it all together.
Hiring a designer and breaking the bank.
without the:
Be confidently in control of your visuals.
Have a consistent brand that looks legit.
Know that your brand style actually fits your brand.
Have your ish together (or at least look like it!).
Make your brand more established and trustworthy.
Nail down your unique brand style.
you can:
But you also aren’t in the position to hire one either.
You know you need a CONSISTENT and professional-looking brand but you’re scared of the DIY and don’t want to learn how to be a designer.
"Once I have a logo I am proud of and consistent colors & fonts to make me look like I have it together, I will finally be able to fully show up and share my business and services with confidence."
“I don't feel like I'm "there" yet. I feel like it's pointless to just get a logo designed, I want a whole brand re-vamp.”
“Maybe someday I’ll have it together enough to make my brand look legit too.”
“Her brand looks so good. Why can’t mine be like that?”
These thoughts might be going through your head:
You’re in the beginning stages of building your brand and you have gone back and forth about DIYing your logo, buying a cheap template, or tapping into your savings to hire a designer.
None of the options really sound good and you feel like you’re stuck with a sub-par brand while you scroll through Instagram feeling a little jealous of anyone who has their crap together enough to make their brand look good.
tell me if I'm wrong
I imagine this is how it goes down…
If this resonates with you, then this is for you...
But there is an easier way to get that legit-looking brand without going to design school or breaking the bank to hire one.
Plus, with this route, you will also be able to actually understand the strategy behind your design and be in full control of your visuals as your brand grows and evolves.
I get it. You’re not a designer, and you shouldn’t have to be.
You want to be seen as a credible, professional business but you’re banging your head against a wall trying to get there.
Or if you were feeling extra brave you went ahead and hired the quality designer and got top-of-the-line results - a gorgeous brand that everyone is swooning over...until you shifted your business and it no longer fits with your brand.
Or maybe you buy a cheap template or hire a cheap designer and get a decent-looking logo but still aren’t proud enough to show it off because something is still off.
You head to Pinterest to see if you can get inspired enough to pull your brand together but it ends up looking like a DIY fail and doesn’t communicate the amazing value you have to offer.
so here's what you do
an $800 value for only $197
A self-paced course + asset bundle to help you create a brand that looks LEGIT, communicates your bold brand message CLEARLY, and RESONATES with your target audience
video lessons and easy to understand examples
guides and checklists to define your signature style
editable logo templates, color combos, and font pairings
blueprint
Signature Style
the
By understanding brand style and how it influences your brand as a whole, you’ll be able to confidently nail down your own signature brand style + design and know how to implement it so that you can stop changing your brand design every other month and start building authority and credibility with consistent and unique visuals that make your brand look legit.
That’s why I’m going to break this down and make it SUPER SIMPLE for you.
I understand how hard it is to wear all the hats in your business and feel overwhelmed by all the things.
confidently control your brand visuals and style
bring your own branding to life – logos, color palette, fonts, & all
translate your “it factor” into a visual brand identity
avoid the poorly created logo templates or disaster DIY
create a consistent brand style that builds your authority and credibility
give a first impression that is professional & authentic
stop worrying about what your logo looks like and get down to business making money
By the end of this course, you’ll be able to:
Don’t be JEALOUS of her brand anymore. Yours can look good TOO.
It’s time to stop changing your brand colors every other week.
You’ll finish up the course by pulling everything together to establish your signature brand style and identity and proudly launch this new look into the world.
Plus you’ll get access to an editable brand style guide template, brand launch checklist, and editable brand launch templates
Bringing your brand to life
module 3
Next you will define your own unique brand style by working through each main element one at a time. We will go through your aesthetic, colors, fonts, imagery, and logo in-depth to learn how to define each essential element of your brand style.
Plus you’ll get access to brand adjectives cheat sheet, editable mood board templates, power color combos, power font combos, branded photoshoot guide, logo design checklist, and editable logo templates
Nailing your signature style
module 2
You’ll start off the course by understanding what brand style and design are and how it influences your brand identity. Before we dive into creating your actual brand style, you’ll learn about the basics of visual branding so you are better equipped to make the right decisions for your style and be more in control of your visuals.
Plus you’ll get access to a brand design glossary and a brand consistency checklist
Visual branding basics
module 1
Your brand style actually matters if you want to create the right connection with the right person
In this course, we will dive into all the important aspects of a brand identity so that you can mold your entire online presence into a cohesive brand that appeals to your ideal client.
So they better be ON POINT
Your brand’s visuals are what form the first impression
I’m sold. Sign me up.
Kiss imposter syndrome GOODBYE and step into a new level of brand confidence.
an $800 value for only $197
But even if design isn’t “your thing” and you feel like you don’t have a creative bone in your body, it’s still important as a business owner to know enough to be dangerous. You don’t have to learn how to be a designer, but you do need to know enough to control the visuals of your brand and produce a consistent, professional-looking design that visually attracts your people.
This course does more than just hand you a brand design template so you can slap a logo on your site and call it done - it teaches you how to develop your brand style and actually use it to build your brand.
You’ll be a copywriter, designer, social media strategist, photographer, and more.
In the early stages of building your brand, you’ll wear a lot of hats.
You’ll learn how to control your own visuals without having to be a designer or hire one every time you need a graphic.
I’m not handing you a logo template and leaving you hanging - I’m actually teaching you why you want to choose certain colors and fonts without overwhelming you with all the designer jargon.
You’re getting all the resources and templates you need to actually put together a consistent and legit-looking brand without the hassle, but you’ll actually understand what to choose instead of just going with what looks good.
You’ll be able to maintain a consistent brand style with confidence because there is less focus on just getting a logo and more on developing a unique brand style that you know how to use.
Here’s how SSB is different from other courses and templates:
This is about equipping and empowering you to confidently create a consistent brand identity as a powerful foundation for brand growth for months or years to come.
So you can stop obsessing over which fonts or colors to use for every graphic you have to create.
Because this is about more than just the logo.
Unlike many other DIY logo options or templates that you have seen, this wasn't created to be a quick-fix.
Consistency and cohesiveness are the first steps to building trust and recognition for your brand and that’s what this course bundle will do for you.
That didn’t require hours of Pinterest scrolling and DIY FAILS or $1000s for a professional designer.
Imagine waking up tomorrow with a brand that you’re actually proud of
Launch promo templates
Brand launch checklist
File + color type guide
Editable brand guide template
20 editable logo templates
Branded photoshoot guide
20 powerful font combinations
38 powerful color palette options
Editable mood board templates
Brand adjectives cheat sheet
plus you'll have access to
How to define your brand style and create a starter brand identity as the foundation for growth
The branding mistakes I see most often and how to avoid making them with your brand
How to refine your brand over time (to keep up with your growth) without having to completely rebrand
Best practices for staying on brand, so you don’t get distracted by shiny object syndrome
Color theory + font psychology in a simple and easy to understand way (plus a design language glossary)
How to create a unique brand aesthetic for a consistent and cohesive online presence
You'll learn things like
inside the course
Best KEYWORDS to search for graphic elements on Canva
Bonus 3
How to find out the NAME of any font on the internet
Bonus 2
How to find the HEX CODE of any color on the internet
Bonus 1
the BONUSES
and don't forget
Secretly admire anyone who has a good looking brand but aren’t sure how to create that for your own business
Aren’t quite ready to hire a designer for custom branding but still want to look legit
Are ready to attract the right audience with a good first impression
Want your business to have its own consistent look that builds brand recognition, authority, and credibility
This is for you if you:
If you’re tired of seeing the same fonts and colors all over the internet and don’t want your brand to get lost in the shuffle, this course will help you think outside the box and create a style unique to your brand.
SSB is a beginner-level course for businesses just beginning to build their brand. Everything you learn will be super easy and basic -- no prior design or branding experience needed.
You know the POWER of branding – you just don’t have the skills or knowledge to EXECUTE that yourself.
Let’s get you a brand that is recognized and remembered instead.
It’s time to say goodbye to brand shame
Your brand CAN look good if you DIY it the right way. With my guidance, you’ll be able to easily achieve a legit-looking, cohesive brand.
The reason I created this course and all the templates to go with it is so that you can quickly and easily create your own brand style WITHOUT all the extra fluff that you really don’t need right now anyway. This is the basics in the best way possible.
Waiting to hire someone else won’t benefit your brand in the long run. There is a purpose to understanding and controlling your own visuals before you hire someone else (and we cover this in detail in the course).
There is no catch. I promise. I just want you to have a professional-looking brand so that you can build your brand on a stronger foundation - and I want it to be easy and fun to achieve that heart-eyes brand you dream of.
but here's the thing...
Will my brand really look good if I DIY it?
I don’t have the time or skills I need to create my own brand.
I’d rather wait and hire someone to do it for me.
This seems too good to be true - what’s the catch?
you might be thinking...
I hear those thoughts in your head
I help online personal brands elevate their online presence to get real growth and impact.
I believe that online brand success isn’t reserved for the Jenna Kutchers of the world. You can have that success too with the right combination of strategy and design.
Building an online brand shouldn’t be so confusing and overwhelming.
And my goal is to make it easier for you.
I educate, equip, and empower emerging online personal brands to grow their brand with confidence and clarity through strategically built and well-designed branding, websites, and digital marketing that get real results without doubting themselves or wondering what steps to take next.
Hey, I'm Rachel
Meet your teacher
You don’t have to be. This course utilizes Canva for all the design templates because it is such an easy-to-use tool. Plus, you’ll get a Canva tutorial to show you how to use it.
You don’t have to be. This course was created for those who are not creative. I’m not trying to make you a designer. But I do want you to have a good-looking brand. This course and asset bundle gives you all the resources you need to do that even if you aren’t very creative.
Yes, there is a lesson dedicated to logos and 20 simple logo templates to help you get started. BUT, I will also note that this course is not mean to focus on the logo because your brand needs to be built on a foundation of consistent style more than just the logo. I believe that your logo is only as strong as the branding behind it, so in this course, the main goal is to give you the tools to build a strong brand foundation.
You will get access to the course for the lifetime of the course.
It’s a completely free, online based program that anyone can sign up for. While there is a paid version that unlocks more features, you can use these templates with the free version. I used Canva for these because of how easy it is to access and use.
The templates provided use a mix of free and licensed elements. You may need to purchase a Canva Pro subscription plan or specific font licenses if you wish to use those elements, or you can swap out for a free one. You can cancel your Pro Plan once you download your logo files, if you wish.
This course + asset bundle was made for business owners in the beginning stages of building their brand. It is best for new business owners or aspiring entrepreneurs who want to start their business strong but can’t afford to hire a professional brand designer or for the business owner who wants to DIY their brand.
Once you enroll, you’ll be sent an email with all the info you need to access your course materials and templates. All content is housed in one dashboard where you can watch the videos, download guides, and access links to the Canva templates.
This course was created to be a self-paced, independent study and I have provided all of the tools you’ll need to confidently make decisions and designs for your brand. If you feel like there is something missing, or another resource you’d like to have, please let me know and I will be more than happy to create it for you. If you have any questions throughout the course, please don’t hesitate to email me and I will help you out in any way that I can.
If you’d rather work 1:1 with someone to build your brand identity, you can check out the studio services here. We can work together to build a custom brand for you.
What if I need help from a professional?
Can I get your feedback on my brand design?
How do I access the materials?
I'm just starting my business. Do I need this?
Do I need to purchase anything else to create my brand?
What is Canva?
How long do I have access to the course?
Will I learn how to create a logo or get logo templates?
What if I’m not creative?
What if I'm not tech-savvy?
your questions, answered.
And finally get that legit-looking brand you’ve been dreaming of
Go from NOT knowing how to make your brand look good to understanding the STRATEGY and PROCESS of how to create a COHESIVE, POWERFUL brand so you can be confidently in control of your visuals
*no design experience necessary*
