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How to create a lifestyle around your brand

So many times I get asked by clients and friends what they should post on social media, what they should share on their blog, and how they relate it all to their brand. And my answer has been the same for a long time: post what your community wants to see and hear.

It may seem like common sense, but it can be tricky if you’re starting to look at it this way. If you’ve taken the time to get to know your ideal client and your community, you can easily share what they want to see. The key is to create a lifestyle around your brand and use that as a guide when deciding what to share online.   

What does it mean?

Creating a lifestyle for your brand and business simply means cultivating a community that centers around the things your community is attracted to. Once you know your ideal client and community better than you know yourself, you’ll be able to easily create a lifestyle that focuses on the things they love.

Establishing a lifestyle for your brand allows you to step slightly outside of your specific offerings to connect with your community on a personal level. It’s a great way to round out your brand and implement it in real life.

Having a lifestyle centered around your brand will solidify who you are as a business and help attract the right people to your brand. If you are attracting the right person with your brand mission and message, it will line up perfectly with the lifestyle that fits your community.

Ideal client workbook

How to incorporate it into your marketing

Once you know what kind of lifestyle fits your brand and community, you can start sharing things that fit that lifestyle in your marketing efforts. So when you’re deciding what to post on your blog next, what to say on Instagram, or what to pin for your business, think about this lifestyle. Share throngs that relate to it.

You can create blog posts that talk about this type of lifestyle and how it relates to your brand, share inspiration and encouragement on Instagram that fit with this lifestyle, or pin images on Pinterest that showcase your brand’s lifestyle. Defining a lifestyle for your brand will also help determine what kind of imagery you use, what kind of words and phrases you use, and how you interact with your community.


Creating a lifestyle for your brand is directly related to defining your ideal client. When you’re discovering who that person is, you’ll learn what they love and be able to share things that relate to that lifestyle. As creative businesses, this is especially important so that you can connect more personally with the people in your community.

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