There are 2 key things you need to establish when you are starting to build your brand – strategy and style. Before you try to design a logo or create a website, you need to start here.
Just like branding as a whole has evolved over time, your specific brand needs to evolve over time too. You, your business, and the industry will all change over time and your needs to adapt with it.
Most people think that in order to be more consistent with their marketing and conversion, they just need to do more marketing or get more eyes on their stuff. And while this is true to some extent, there is one strategy that comes before any of that and it will instantly boost your marketing.
Instead of jumping to the visuals, this is the first thing you need to do when branding your business.
Sometimes branding can feel overwhelming. It can feel like a daunting task to brand your business and make it just right. Most business owners know that branding is important, but they usually put it on the back burner to all other business-building activities, which could end up costing you time and money in the long…
If you know anything about me, you know that I’ve been a big fan of Squarespace for quite a while. I started using the platform in 2015 and have primarily used it for client’s websites since then. But recently, I started being more intrigued by another popular website platform out there that I had used…
In my many years of business, I’ve found some incredible online business management tools to help run my business more efficiently, and many of them are built for automation to keep your business running even when you’re not.
Do you often feel like you’re lost in your business? Like you don’t know what direction to go in and feeling like you’re being pulled every which way? Do you desire to find your unique perspective and specific purpose so your business can thrive where it’s supposed to? I’ve been there. And so many creative…