The do's and don'ts of brand typography

Brand typography might seem like one of the fun parts of creating your brand. Choosing fonts to use for your brand is fun, but it’s not a game of picking a fun font and changing it when you see a new one you like. There are some things you should do and some things you shouldn’t do to establish your brand typography and maintain consistency. Here are a few ground rules of brand typography.

5 Things you should do with your brand typography

Choose fonts that match your brand’s personality and vibe.
Keep it simple and consistent across all your materials.
Use a maximum of 2-3 different fonts to maintain clarity and cohesion.
Consider readability—make sure your text is easy to read, especially online.
Test your chosen fonts across different platforms and devices to ensure they look good everywhere.

5 Things you shouldn’t do with your brand typography

Don’t use too many fonts—it can make your brand look messy and unprofessional.
Don’t choose fonts that clash with your brand’s style or message.
Avoid using trendy fonts that might quickly go out of style.
Don’t sacrifice readability for style—your audience needs to be able to read your content easily.
Don’t forget about accessibility—make sure your fonts are readable for everyone, including those with visual impairments.

Recap

When it comes to brand typography, simplicity, consistency, and readability are key. By following these guidelines, you can establish a strong typographic foundation that effectively communicates your brand’s identity and resonates with your audience.

Next Steps

If you’ve got your brand style, colors, and fonts set, the next step in the process is to nail down your visual brand identity with a premade brand design. You can take a look at the options available in the shop to elevate the look of your brand effortlessly.