3 things to remember when pairing brand fonts

After scrolling through the endless font options and finally landing on the perfect brand font, you most likely will need to keep scrolling and find another one. While one powerful brand font can make a big statement, you typically want to pair it with at least one other font so there is some depth and variation in your brand typography. But if picking one font was hard enough, it can feel even more daunting to pair 2 (or more) together. These 3 ground rules are super helpful when pairing brand fonts.

Stick to Contrast

When choosing brand fonts, it’s essential to consider the contrast between them. Contrast helps create visual interest and hierarchy in your design. Opt for fonts that are distinct from each other in terms of style, weight, and structure. For instance, pairing a bold, slab-serif headline font with a light, sans-serif body font can create a striking contrast that draws attention to important information while maintaining readability. However, it’s crucial to ensure that the contrast isn’t too stark, as overly disparate fonts can clash and detract from the overall coherence of your brand identity.

Consider Consistency

Consistency is key to building a strong and cohesive brand identity. When pairing brand fonts, aim for consistency across all your brand materials, including your website, logo, social media graphics, and printed materials. Consistent font pairings help reinforce your brand’s visual identity and make it easier for your audience to recognize and connect with your brand across different touchpoints. By establishing a set of core fonts and a typography hierarchy for your brand and using them consistently across various platforms and mediums, you create a unified brand experience that builds trust and familiarity with your audience.

Test for Readability

Readability is paramount when selecting pairings for your brand fonts. No matter how aesthetically pleasing a font combination may be, if it’s challenging to read, it undermines the effectiveness of your message. Before finalizing your font choices, test them for readability across different sizes, backgrounds, and devices. Consider factors such as line spacing, letter spacing, and legibility at various font sizes. You also want to consider how those fonts look using your brand colors. By prioritizing readability in your font selections, you ensure that your brand’s message is easily understood and accessible to your audience, enhancing user experience and engagement.

Recap

By sticking to these principles of contrast, consistency, and readability, you can create brand font pairings that effectively communicate your brand’s identity, enhance visual appeal, and resonate with your audience across various channels and platforms.

Next Steps

If you’ve got your brand style, colors, and fonts set, the next step in the process is to nail down your visual brand identity with a premade brand design. You can take a look at the options available in the shop to elevate the look of your brand effortlessly.