5 Things a pre-made brand can help you do

We’re constantly bombarded with new trends, seasonal palettes, and the ever-changing landscape of design inspiration. It’s tempting to play the chameleon, adapting our colors and fonts to fit the latest fads or even our daily mood. But if you’re tired of seeing the same fonts and colors all over the internet and don’t want your brand to get lost in the shuffle, a pre-made brand identity kit will help you think outside the box and create a style unique to your brand.

What is a pre-made brand?

The truth about branding that most designers don’t want you to know: custom branding is not the only solution for business owners. While custom branding is hugely beneficial and the best solution for some, the vast majority of business owners are served well with a different solution: pre-made branding.

Not everyone has the time and/or budget for custom branding. And not everyone needs it. In fact, I only recommend fully custom branding and website development to a handful of entrepreneurs who have specific needs for that.

Most entrepreneurs are in the phase where you know you need more than “just a logo” but you aren’t quite ready for the full investment of a custom brand. That middle ground used to be no man’s land where you felt stuck with a cringey DIY logo but had no real solution for getting you to the next step.

This is the answer for that in-between.

Pre-made brand templates are for emerging online brands that need an affordable polished look. These pre-made brand templates are best for those who are just starting their business, who are on a tight budget, or who need a quick turnaround but still want to feel confident in their brand.

A premade brand kit can help you do things like:

Establish a Professional Image: A premade brand kit provides you with professionally designed assets such as logos, color palettes, typography choices, and brand guidelines. By using these elements consistently across your marketing materials, you can present a polished and cohesive image to your audience, which builds trust and credibility for your brand.
Save Time and Resources: Creating a brand identity from scratch can be time-consuming and costly, especially if you’re not a designer. A premade brand kit offers pre-designed assets that you can easily customize to fit your brand’s style and personality. This saves you valuable time and resources that can be better spent on other aspects of running your business.
Enhance Brand Recognition: Consistency is key to building brand recognition. With a premade brand kit, you can ensure that your brand’s visual elements remain consistent across all touchpoints, including your website, social media profiles, marketing materials, and packaging. This consistency makes it easier for customers to recognize and remember your brand, which can lead to increased brand loyalty and engagement.
Streamline Branding Efforts: A premade brand kit provides you with all the essential elements you need to create cohesive and professional-looking marketing materials. Instead of piecing together your brand identity from scratch each time you create a new piece of content, you can simply refer to your brand kit for guidance. This streamlines your branding efforts and helps maintain consistency across all your marketing channels.
Stand Out in a Crowded Market: In today’s competitive online business landscape, it’s important to differentiate yourself from the competition. A well-designed brand identity helps you stand out and make a memorable impression on your target audience. By using a premade brand kit, you can quickly and easily create a visually appealing brand identity that sets you apart from competitors and resonates with your audience’s preferences and values.

Recap

Templates can save you so much time and money, especially in the beginning. You aren’t ready to invest thousands of dollars or months of your time into working with a designer for a custom-built brand and website. You need a quick and easy solution that gets your brand online but also presents it in the right way so you establish a good foundation. This is why I created the pre-made brand identity kits to help you make sure your brand visuals are on point.