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5 Things your website should do

You know you need a website for your online business. You know it is extremely valuable to have a killer online presence. But what should your website actually DO? When it comes time to sit down and map out your website, this might make you pause, wondering if your website is actually doing what it should be doing. It’s easy to get caught up in the design and layout of things, but it’s also important to consider these 5 things your website should do.

Demand your visitor to scroll

Use engaging visuals and compelling content that encourage visitors to scroll down the page and explore further. Utilize eye-catching headlines, captivating images, and interactive elements to pique curiosity and compel visitors to keep scrolling.

Inform them they are in the right place

Clearly communicate your brand identity, message, and offerings right from the start. Use a clear and concise headline or tagline that immediately tells visitors what your website is about and why they should stick around.

Build trust and likeability

Establish credibility and foster a connection with your audience by showcasing testimonials, reviews, certifications, or awards. Incorporate elements that humanize your brand, such as staff bios, behind-the-scenes photos, or customer success stories, to make visitors feel more connected and confident in your brand.

Let your visitor know you understand them and can help them

Address your audience’s pain points, needs, and desires upfront. Use empathetic language and targeted messaging that demonstrates your understanding of their challenges and positions your brand as a solution provider. Highlight the benefits and value of your products or services in addressing their specific needs.

Entice them to make the next step

Guide visitors towards taking action by incorporating clear and compelling calls-to-action (CTAs) throughout your website. Whether it’s signing up for a newsletter, requesting a quote, or making a purchase, make it easy for visitors to take the next step towards engaging with your brand. Use persuasive language and strategic placement to encourage conversions and move visitors further down the sales funnel.


You want them to do more than engage with your website. You want them to become immersed in an experience so that they understand what you do, how you can help them, and can’t resist reaching out for your solution. If your website isn’t doing these things, it might be time for an overhaul. Grab the Website Planner and Content Workbook and a Showit website template to make sure your site is doing its job.

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