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The top 3 priorities when building a website

When you sit down to build your website, you’re likely bombarded with a laundry list of things to do. You’re navigating through a maze of confusing terms like HTML, CSS, and JavaScript, feeling like you’ve stumbled into a foreign land where everyone speaks a different language. Suddenly, you find yourself lost in a sea of endless options for templates, fonts, and color schemes, each one more overwhelming than the last. And just when you think you’ve got it all figured out, you realize you forgot the most important thing: content! You start frantically brainstorming witty taglines and catchy headlines, hoping to lure unsuspecting visitors into your digital domain. It can be easy to lose sight of what’s really important but when building a website, it’s crucial to prioritize these three elements.

User Experience (UX) and Design

Ensuring an intuitive and visually appealing experience is paramount. Your website should not only be easy to navigate but also aesthetically pleasing, with a design that reflects your brand identity and engages visitors. Pay attention to factors such as page layout, color scheme, typography, and overall visual hierarchy to create a memorable and impactful user experience.

Quality and Relevant Content

High-quality, relevant content is key to engaging visitors and driving conversions. Prioritize creating informative, compelling content that addresses the needs and interests of your target audience. This includes well-written copy, captivating images and graphics, as well as multimedia elements such as videos or interactive features.

Search Engine Optimization (SEO)

Optimizing your website for search engines is essential for increasing visibility and attracting organic traffic. Focus on implementing SEO best practices such as keyword research, meta tags optimization, and creating valuable, shareable content. Additionally, ensure that your website is technically sound and adheres to SEO guidelines to improve its chances of ranking higher in search engine results pages.


Staying focused on the most important things when building a website is crucial because it ensures that you allocate your time, resources, and energy effectively. With so many elements to consider, from design and content to functionality and user experience, it’s easy to get overwhelmed and lose sight of your goals. By prioritizing the essential aspects of website development, such as user experience, content quality, and search engine optimization, you can create a website that effectively communicates your message, engages your audience, and drives desired actions.

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