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6 website stats you need to know and track

Tracking website statistics is essential for understanding your site’s performance and making informed decisions to improve its effectiveness. You need to know and track these six key website stats to best optimize your site.

Traffic Volume

This metric tells you how many visitors your website receives over a specific period. Tracking traffic volume helps you gauge your site’s overall popularity and reach. By monitoring changes in traffic volume over time, you can identify trends, measure the impact of marketing efforts, and assess the effectiveness of your website in attracting visitors.

Bounce Rate

Bounce rate measures the percentage of visitors who navigate away from your site after viewing only one page. A high bounce rate may indicate that visitors are not finding what they’re looking for or that your site’s content or user experience needs improvement. By analyzing bounce rate by page or traffic source, you can pinpoint areas of your website that may require optimization to encourage visitor engagement and reduce bounce rates.

Average Session Duration

This metric measures the average amount of time visitors spend on your website during a single session. A longer average session duration typically indicates higher engagement and interest in your content. Monitoring average session duration helps you understand how engaging your website is and whether visitors are finding value in your content. By identifying pages with low average session durations, you can optimize those pages to increase engagement and keep visitors on your site longer.

Conversion Rate

Conversion rate measures the percentage of visitors who complete a desired action on your website, such as making a purchase, filling out a contact form, or signing up for a newsletter. Tracking conversion rate allows you to evaluate the effectiveness of your website in driving desired outcomes and achieving your business goals. By analyzing conversion rate by page, traffic source, or user segment, you can identify opportunities to optimize your website’s conversion paths and improve overall conversion performance.

Top Performing Pages

Identifying your website’s top-performing pages allows you to understand which content resonates most with your audience and drives the most engagement. By analyzing metrics such as page views, time on page, and conversion rate for individual pages, you can gain insights into what types of content and topics are most popular and valuable to your visitors. Use this information to optimize high-performing pages further, create similar content, and improve the overall user experience.

Traffic Sources

Understanding where your website traffic comes from is essential for evaluating the effectiveness of your marketing efforts and optimizing your traffic acquisition strategies. Track metrics such as organic search traffic, direct traffic, referral traffic, and social media traffic to identify which channels are driving the most visitors to your site. By analyzing traffic sources, you can allocate resources more effectively, invest in channels that yield the highest return on investment, and identify opportunities to expand your reach and audience engagement.


By tracking these six key website stats, you can gain valuable insights into your site’s performance, visitor behavior, and conversion effectiveness, allowing you to make data-driven decisions to optimize your website and achieve your business objectives.

Next Steps

If you don’t already, its time to start tracking these stats for your website. You can utilize tools like Google Analytics and Hot Jar to frequently check in your website performance and make updates to best optimize your online presence based on real data.

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