I’m sure you’ve seen those fun quizzes popping up all around the internet. You’ve probably even taken a few. I’ve got one on my site, and I’ve definitely taken my fair share of them too. And while they are fun to take, there is usually a purpose behind them to help that brand build their qualified leads.
Branded quizzes are a great way to generate leads for your business. They are fun, interactive, engaging (when done right), and easy for people to take. It’s a great way to build your list and fill it with leads that will turn into customers down the line. But even though it sounds like a great idea, it might feel a little overwhelming to know how to actually set one up and do it right (like Jenna Kutcher style right).
That’s where this article comes in handy. I’ll walk you through the process of creating a lead generating quiz that you can set up quickly and easily.
Here’s what you’ll learn in this article
How to create a conversion-focused quiz topic
How to write an engaging and effective quiz
How to set up your quiz tech
What to do on your website to make your quiz more legit
Map out your quiz strategy
Before you dive into creating a quiz, let’s take a step back and think through the strategy. There can be a lot of work that goes into creating a quiz, but it won’t do any good if there isn’t a strategy behind it. You know I am all about connecting the dots between strategy and design so it is equally important for the quiz to look good and be fun AND make sense with your brand and marketing strategy.
There are a couple of things to consider before you start creating your quiz. You want to think about your end goal. What do you want your audience to get from the quiz? What kind of value are you providing? What do you want to get from the quiz? Do you want to gain specific information from your leads?
In order to determine the best quiz topic to get conversions, you want to think about the answers to those questions. A quiz can be really fun, but it has to still give value to your audience and be directly related to your brand and offering in order to serve a purpose. If you create a quiz without that end result in mind, you won’t be generating qualified leads that will eventually want to buy from you.
Another important thing to consider is if you want to segment your audience through your quiz. You could use your quiz as a way to educate your audience on where they are at in their journey related to your offerings and then segment them based on their results so that you can more directly and effectively give them what they need.
Create the quiz
After you’ve mapped out your strategy and you know what kind of quiz you need to create, you can start creating the quiz. When writing your quiz, start with the results first. Choose 3-4 end results and write out the content for that. Then you can write a handful of questions with answers that point to each result.
You want to be sure to keep the end result in mind as you are creating your quiz. Stay on topic and on track with what you want them to learn in the end. Also, think about what you want to learn from them and how you can use their results to better understand and segment your audience.
Set up the quiz tech with Interact
Now that you have your quiz ready, you can start setting up the tech side of things so that it actually works. I recommend using Interact to build your quiz and then connecting it to your website so that it is branded and they can stay on your URL. They offer a few different plans that are affordable and give you good analytics for your quiz, but you could also use their free plan if you connect this with an email list provider to collect emails before they get access to the quiz. For the purpose of this article, I’m going to tell you how to do it with their basic paid plan so you can get the most out of this.
You’ll want to go to tryinteract.com and set up your account. Then you can create your first quiz. It walks you through the process pretty easily, but you’ll basically enter your quiz questions and results. You can also brand your quiz with colors so that it is cohesive with your branding, but in the next step, you’ll learn how to connect it with your website so that you can do more with the design and function of it.
After you have the quiz part ready to go, you’ll need to connect to your email marketing platform so that you can send your leads to your email list. Some email list platforms will directly connect with Interact, but if yours doesn’t, I recommend using Zapier to send leads from Interact to your email list. If you are wanting to segment your list through your quiz, you’ll want to make sure that you have an email marketing platform that directly connects to Interact or you won’t be able to add the leads into specific segments on your list. Convertkit is a great option to directly connect with Interact.
Here’s a quick tutorial video on how to set up Interact to help you get started:
Connect the quiz with your website
With your quiz created and ready to go, you can then embed it on your website. Interact offers a great feature where you can share the quiz straight from there, but I recommend setting up a landing page on your website and embedding it onto that page so that it elevates the experience even more. With Squarespace you can do that by setting up a new page, adding a code block, and pasting in the embed code from Interact.
You can also create custom results pages on your website that allow you more control over the content, layout, and design that they see when they get to their results. Then you can redirect the results from Interact to those pages on your site. This is a great way to expand your results to include all kinds of valuable info, links to other things that are related, and more.
Lead generator quizzes are a hot item right now and for good reason. Everyone is creating them, and everyone is taking them, which makes them a great way to collect qualified leads for your business. If you want to create a quiz for your business start by mapping out the strategy. Then you can create the quiz starting with the results first, set it up on Interact, and connect it to your website to keep it branded and consistent. Once your quiz is ready to go, start sharing the quiz and collecting leads!
If you love the idea of creating a quiz lead generator for your business but are overwhelmed by the process, I’m happy to help! Email me or send me a DM on Instagram and we can talk through the process more or work together 1:1 to get your quiz and running smoothly.
After you’ve created and set up your quiz, I recommend taking it a step further by creating a sales funnel specific to each result (reminder: to do this you need to be sure that you can segment your leads in your email marketing platform). This will help you sell more directly to them based on their needs.
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