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Why you want to customize your IG link in bio page

Instagram can be a great marketing tool. It’s a great way to connect with your ideal audience and show them what you can do for them. But ultimately, you want them to get off the app and on your website so they can eventually work with you or buy from you.

That’s where the link in your bio comes into play. And since Instagram only gives you one link, it’s important to make the most of it. Here’s how you can maximize the impact of this one link with a custom link in bio page.

Here’s what we’ll cover:

  • Why you want a custom branded link in bio page for Instagram
  • How to customize your own on Showit
  • Access to a free Showit template

Why you want a custom branded link in bio page for Instagram

When dealing with Instagram, you don’t have much of a chance to link to things on your site or elsewhere. If you have over 10K followers you probably have the coveted swipe up feature for your stories, but you only get one link in your bio when it comes to your feed, so you need to use it wisely.

You could change the link every time you post something new that directs people to the one thing you mentioned in your last post. But that gets a little tedious and doesn’t work very well if someone sees an old post but can’t find the link anymore. I recommend only using a direct link like that if you are trying to promote something specific for a short period of time.

Your next option would be to use something like LinkTree to be able to link several things on one simple page for easy access. You can still update this page with new links as needed and it allows your audience to find what they are looking for from a small group of links.

LinkTree can be a great option and it does work great for linking several things from one page, which is the ultimate goal here. But if you’ve ever seen a LinkTree page you know it’s a little plain and doesn’t give you much flexibility in the way of branding.

That’s why I always recommend creating your own custom branded link in bio page directly on your website. Essentially it does the same thing a LinkTree page would do, but allows you to take it one step further by creating a completely branded experience for your audience.

Creating a cohesive brand experience for your audience from that first click is key. With a custom link page you can instantly send them to a well-branded experience that puts all your key resources, links, and important info in a simple and easy-to-access place.

On top of that, it takes people directly to your website which is good for SEO and gets them on your domain so they can instantly dive deeper.

How to customize your own page

You can create a custom link page on any website platform. All you have to do is create a new page and set it up to have a list of links or buttons. Then you can change out those links as needed without having to update the actual link in your bio.

You can literally do anything you want with this page. It can be good to add a section with the latest blog posts, favorite shop items, or your current lead generator in addition to your links. But I do recommend keeping it pretty simple and focusing on clearly presenting the links that they are probably looking for from your posts. I also recommend keeping your link list to a minimum so they aren’t overwhelmed with choices.

Access to a free Showit template

To make things even easier for you, I am giving you a FREE page template for Showit so you can instantly upgrade your link in bio with a branded page today. This free template is a fully customizable Showit page designed with a conversion-based layout to better connect with your audience as soon as they leave Instagram.

Grab the free template to instantly impress your followers from the moment they click the link in your bio.


The link in your Instagram bio is one of the best ways to connect with your audience beyond Instagram and needs to be on-point. By creating a custom link page you can create a better-branded experience for your visitors that instantly takes them where they need to go.

Next Steps

It’s time to create your own custom link page. Use the template I provided or start from scratch. Either way, it’s super beneficial for your brand to create a custom experience and seamless transition from your Instagram to your website.

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