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Filed in Branding, Websites

3 Common misconceptions about templates

In the past, you had to make a big investment in a custom design to get a good brand or website. Templates were something people used to DIY when they couldn’t afford a custom brand or website and the results usually looked like amateurish or generic designs lacking originality and professional polish.

But you don’t have to spend thousands for your brand and website to look good anymore. Now you can get the same results for less and feel good about your brand from the beginning. Brand and website templates are an incredibly powerful tool for emerging online entrepreneurs. It’s a step up from the basic DIY without jumping straight off the deep end with custom. But there are some common misconceptions about templates that we need to address.

The only thing holding you back from utilizing the power of templates is believing the lies that have been spread about them. Allow me to bust those myths for you:

It’s an easy plug-and-play solution

A template is a starting point, not an end result. One of the most common misconceptions about templates is that they are a done-for-you, out-of-the-box type of thing. It’s a foundation to build your unique online presence. Starting with a template means you’re halfway there, but you still have to put in some work. In fact, any template in any form for your business should be tailored to fit your needs. It’s not a copy-and-paste situation.

It’s a common misconception that website templates are a done-for-you type of product, that simply purchasing the website template means your website is done. Website templates are plug-and-play to an extent. But in order to get the most out of your investment and your website, you need to put a little more thought into it than simply changing out your logo and swapping out some images.

You can’t just buy the template and connect your domain and call it a day. That’s how templates become unique. When you put time into your own strategy, your own copy, and your own needs then things start to shift and transform and before you know it you have your own website. But you won’t be able to see HOW you can change the template until you look behind the design and figure out the strategy.

They all look the same

One of the most common misconceptions about templates is that using a website template means your site will lack originality and look like everyone else’s. While templates provide a foundation, you can modify colors, fonts, layouts, and even add custom elements to make the template your own.

While templates do provide a starting point, they are versatile tools that can be transformed into a unique brand or website. When you understand the potential for customization and creative adaptation, you can harness the power of templates to build a distinctive online presence that resonates with your target audience.

They won’t be as good as a custom design

Some people think that templates are lower quality compared to custom-designed brands and websites. But when they are done RIGHT they are well-designed, organized, user-friendly, and can rival any custom-designed brand or website.

The key here is to choose a premium template over a basic one. Not all templates are created equal and in order to actually benefit from a template it needs to be a good one.

Premium templates can save you time and effort by providing a solid foundation with high-quality design and features. They often offer better customization options, helping you create a website that aligns perfectly with your brand’s identity and goals.

Take Action

In the midst of all these misconceptions, one truth shines through: templates are not limitations, but rather stepping stones towards an elevated online presence. By understanding that templates are versatile, and only as powerful as the intent behind them, you can harness their potential to create an online presence that stands out in an ever-crowded industry. The next time you consider using a template, remember that it’s not just a design; it’s a springboard for innovation.

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