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Filed in Branding, Websites

Why website templates are the best option for emerging brands

If you’ve got an online business having a professional and eye-catching website is a must. But not every entrepreneur has the budget or time to invest in a custom-designed website right from the start. And the truth is you don’t really need it anyway. This is why brand and website templates are the best options for emerging entrepreneurs.

Understanding templates

First things first – what is a template? A template is a starting point, not an end result. It’s not a done-for-you, out-of-the-box type of thing. It’s a foundation to build your unique online presence. Starting with a template means you’re halfway there, but you still have to put in some work. In fact, any template in any form for your business should be tailored to fit your needs. It’s not a copy-and-paste situation.

It’s a common misconception that website templates are a done-for-you type of product. That simply purchasing the website template means your website is done. Website templates are plug-and-play to an extent. But in order to get the most out of your investment and your website, you need to put a little more thought into it than simply changing out your logo and swapping out some images.

You can’t just buy the template, connect your domain, and call it a day. That’s how templates become unique. When you put time into your own strategy, your own copy, and your own needs then things start to shift and transform and before you know it you have your own website. But you won’t be able to see HOW you can change the template until you look behind the design and figure out the strategy.

Why templates are the best option

If you use a template the right way and actually implement some strategy with it, it can be the best solution for elevating your online presence. While a custom-designed brand or website might be a dream, it’s not always a practical reality, especially in those first few years. This is why templates are the best option.

Templates offer a cost-effective and time-efficient solution for launching your online presence without compromising on quality.

So you can have a beautiful and functional brand and website without having to learn how to create it from scratch.

So you can have your website up and running in just a few weeks without wasting endless time figuring things out or waiting months to get on a designer’s calendar.

Think of website templates as a launchpad for your brand. They allow you to have a professional and visually appealing website up and running in a matter of weeks, not months. With the right template and process, you can easily attract your ideal clients, showcase your offerings, and establish your online presence without the hefty investment or timeline that custom design demands.

How to find a GOOD template

But here’s the catch (you knew it sounded too good to be true right?!). Quality matters. And not all templates are created equal. If you’re going to use a template, you are much better off using a quality-designed one.

You want your website to actually work for you and that’s why it’s crucial to choose a premium template that offers more than just aesthetics. Look for templates that integrate strategic elements into their design, such as copy prompts and guides to help you navigate the process of customization.

Why telling you that templates are easy is a LIE

Before you get too excited about building the brand and website of your dreams with a template, there’s one more thing you have to know. All those template shops out there that tell you it is super easy and simple to customize a brand or website template are lying. It CAN be, but only if you approach it the right way with the right kind of template.

Most template designers oversimplify the website template. They make it sound like it’s a quick swap of your text and images and you’re ready to go live. That’s only halfway true. Yes, templates provide a head start, but to create a brand or website that truly resonates with your audience, you’ll need to invest time and effort into refining your strategy, crafting compelling copy, and optimizing your visuals. THEN you can simply swap and launch.

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