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How to use a brand strategy

You probably know that a brand strategy is good for your business (if not, read this first). But what the heck do you actually do with it? It’s not just another box to check off the to-do list, it’s an important part of building your brand and can guide your daily operations once it’s complete. Knowing how to use a brand strategy can be confusing so let’s break it down.

How to use a brand strategy effectively

Using your brand strategy means taking the principles and guidelines you’ve established for your brand and putting them into action to shape your business and connect with your audience. It’s about consistently reflecting your brand’s identity in everything you do.

To use your brand strategy effectively, you should start by incorporating it into your daily operations. Make sure your team understands and embodies the brand values, mission, and promise. Integrate these principles into your decision-making processes, from product development to customer service interactions.

Your brand strategy should also influence your marketing efforts. Craft messages, content, and visuals that align with your brand personality and resonate with your target audience. Ensure that your advertising and promotional materials reflect the essence of your brand.

When communicating with your customers, maintain a consistent brand voice and tone. Every touchpoint, whether it’s your website, social media, or customer support, should reinforce your brand’s messaging and values.

6 Ways to use a brand strategy

Brand strategy should be applied at the very core of your business, influencing every aspect of your operations and customer interactions. Here are 6 ways you can use a brand strategy in your business daily:

Use it in your copy and messaging

Using a brand strategy in your copy and messaging is all about speaking in a way that’s clear and memorable. Start by really understanding your brand – what it stands for and the feelings you want it to evoke. Choose a few keywords that describe your brand and use them in your messages.

Share your brand’s story in a simple, relatable way, and maintain consistency in your tone and style across all platforms. Tailor your messages to connect with your specific audience and keep things straightforward – the most effective messages are often the simplest. And always, be truthful about your brand; honesty is a trust-builder.

Use it in your marketing

Using a brand strategy in marketing is like making your brand’s personality shine through all your marketing efforts. First, know your brand well, what it stands for, and what makes it unique. Then, in your marketing, use the same colors, logos, and style to make your brand recognizable.

Tell stories that show how your brand can help people, and always speak in a way that matches your brand’s personality. Finally, remember that consistency is key; your marketing should always reflect your brand’s character and values.

Use it to create or refine offerings

If we’re clear on the impact of what we do and what’s important to them we can refine what we offer so that it actually makes the impact the buyer is looking for. Knowing why our clients buy, also allows us to identify more products or services that they’d value.

Use it when designing your brand identity

Using a brand strategy to design a brand identity means creating a visual look and feel that matches what your brand stands for. Start by understanding your brand’s values and what makes it special. Then, choose colors, fonts, and logos that reflect these values.

Make sure all your visual elements are consistent across your website, social media, and marketing materials. This way, when people see your brand, they instantly recognize it and know what you’re all about. Keep it simple, and let your brand’s personality shine through in your design choices.

Use it when curating brand imagery

Curating brand images with a brand strategy means choosing pictures and visuals that show what your brand is all about. First, understand your brand’s personality and what it wants to say. Then, pick images that match this personality. Use these images in your website, social media, and ads to give people a clear idea of your brand’s character.

Consistency is vital, so always use images that fit your brand’s style. It’s like painting a clear picture of your brand with visuals, making it easier for people to connect with your message.

Use it when creating your website

Building a website with a brand strategy means creating a digital place that reflects your brand’s character and purpose. Start by understanding what your brand stands for and what you want to tell your visitors. Choose colors, fonts, and images that match your brand’s personality and values. Make sure your website layout and content are consistent with your brand’s message. It’s like designing a digital home for your brand, a place that speaks the same language and feels welcoming to your audience.


Ultimately, using your brand strategy means staying true to your brand identity and ensuring that every aspect of your business aligns with it. This consistency helps build trust and recognition among your audience and creates a stronger, more cohesive brand presence in the market.

Take Action

Make sure you have your brand strategy guide handy and ready to implement throughout your brand. Using this as your basis for everything brand-related is key to making sure everything stays aligned as you defined it when building your brand strategy.

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