How to use Canva for a consistent brand

As an online business, your brand needs to look super sleek and consistent across the board. But what’s the easiest way to do that? Enter Canva, your new best friend in the design world. Here’s how you can use Canva to keep your brand looking sharp and cohesive.

Set Up Your Brand Kit

First things first, head over to Canva and set up your Brand Kit. This is where the magic happens. You’ll want to upload your brand colors, fonts, and logo. This way, every time you create something, you can easily access these elements and keep everything on-brand. No more guessing which shade of blue you used last time – it’s all right there, ready to go.

Create Custom Templates

Canva’s got a ton of pre-made templates, but the real power lies in creating your own. Start by designing templates for your most-used materials – think social media posts, blog graphics, presentations, and email headers. Save these templates in your Canva account, and every time you need to create something new, just duplicate the template and tweak it. This ensures your designs stay consistent and saves you a ton of time.

Use Consistent Imagery

Consistency isn’t just about colors and fonts; it’s about the images you use too. Canva’s got a huge library of stock photos, but try to stick to a certain style or theme that matches your brand. If your brand is all about minimalist vibes, don’t throw in a bunch of overly colorful, busy images. Keep it clean and aligned with your overall aesthetic.

Stick to Your Typography

With Canva, it’s super easy to go wild with all the fun fonts. But remember, consistency is key. Stick to the fonts you’ve uploaded to your Brand Kit. Use one or two fonts for headlines and another for body text. This creates a cohesive look across all your designs and makes your content easily recognizable.

Leverage Canva Pro Features

If you’re serious about brand consistency, consider upgrading to Canva Pro. With Pro, you get access to even more features like saving your brand colors, fonts, and logos for quick access. Plus, you can resize your designs with just one click, which is a game-changer for keeping everything looking uniform across different platforms.

Collaborate and Share

If you’re working with a team, Canva makes collaboration a breeze. Share your templates and designs with team members to ensure everyone is on the same page. They can easily access the brand kit and templates, ensuring all designs stay consistent, no matter who’s creating them.

Recap

Using Canva to keep your brand consistent is all about setting up your Brand Kit, creating custom templates, using consistent imagery, sticking to your typography, leveraging Pro features, and collaborating effectively. With these steps, you’ll ensure that everything you put out there looks cohesive, professional, and totally on-brand. So go ahead, dive into Canva, and watch your brand’s visual identity shine.