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How to avoid never-ending hustle in your business

Imagine if you could live the life you’ve always dreamed of while growing a business that supports that life and allows you to actually live it. Imagine if you spent fewer hours in the office and more hours living your life. When you build an intentional business, it will give you the freedom to live a more intentional life.

The trend for so long has been to hustle hard, work more, and go all in to build a successful business. At first, I believed that’s what you had to do to make it. But I’ve never been a fan of the idea. What’s the point of being your own boss if you have to sacrifice your life to do it? But here’s the good news: there is a better way. You can eventually get to a place where you learn how to work less and make more.

Swapping hustle for intention

I work approximately 15 hours a week (if I’m lucky!). I used to think that if I could only have more hours to work it would be easier to grow my business. But what I’ve found instead is that I don’t necessarily need more time to grow my business as long as I have a clear plan in place for me.

Instead of chasing every little thing, I focus on only what needs to be done to help my business move forward and because of that, I can actually work less and make more while growing my business.

By swapping hustle for intention you can utilize your work hours better. When you do something with intention you are giving it more purpose, more meaning, and more depth. It means that you want to sift through the clutter of everyday life and hone in on the important things.

The first step to ending the hustle

The first step to ending the hustle is to clear the clutter and silence the noise. I don’t mean this literally, although less physical clutter and noise wouldn’t hurt. This means to stop trying to consume all the information that’s out there about how to run your business and start thinking about what works best for you.

When you’re first starting out you want to learn all the things from all the people and put them into practice. You think that if it works for them it must work for you too and you try to copy what they’re doing. The truth is that will only hurt your business in the long run. You don’t need to learn everything that everyone has to teach about business in order to learn how to work less and make more.


In a world that often glorifies the hustle, there’s a refreshing alternative: intention. It’s about working smarter, not harder, and focusing on what truly matters for your business. By clearing the clutter of information overload and embracing a more intentional approach, you can learn how to work less and make more, ultimately gaining the freedom to live the life you’ve always dreamed of alongside a thriving business.

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