Too often, businesses will enter a full rebrand for the wrong reasons, such as being tired of their current brand or being distracted by trends.
When someone visits your website, they have a specific goal in mind. Whether they’re looking for information, trying to make a purchase, or simply seeking content, they’re looking to satisfy a need or desire. It’s your job to ensure that your visitors can quickly and easily find the information they need to achieve their goals.
A brand strategy provides a roadmap for growth by outlining your long-term goals, vision, and mission. This helps you create a clear direction for your business and make strategic decisions that align with your brand identity.
You are constantly faced with endless decisions as business owner, but you can confidently handle entrepreneur decision overload with these 3 things.
You don’t always need to start from scratch with your website. Once you have a good foundation established, then you can easily use these 5 quick tips for updating your website often.
Every brand will go through a natural evolution and there are certain things you can do at each step to help with the aging process so that you end up with a better brand over time.
When you look at it closely, there are some key differences between a brand built with strategy and one without.
Most businesses fail within the first few years. But when you approach the beginning stages of your business with purpose and intention, you will have a stronger foundation on which to grow your business and brand.
No one said it was a race to the finish line. In fact, there really isn’t even a finish line to cross. When you are building a business it does feel a little bit like running a race, but that doesn’t mean you are competing with other runners to get to the finish line first.…
Here are some tips for scheduling your work week so that you can get the most out of your time and be sure to check all of those important boxes each week