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Benefits of growing your business slowly

No one said it was a race to the finish line. In fact, there really isn’t even a finish line to cross. When you are building a business it does feel a little bit like running a race, but that doesn’t mean you are competing with other runners to get to the finish line first. Everyone runs at their own pace and it’s okay if yours is slower. Some benefits of growing your business slowly could be worth it.

What slow growth looks like

I’ve always had a clear vision of what I wanted to do with my business, but the timeline to get there has changed over time with changes in my life. I have many ideas and things I want to do to help grow the business, but I may not always have the time to do it.

The key is learning how to prioritize those things to best benefit you, even if it translates to growing your business slowly.

As much as we try to set goals for our businesses and work as hard as we can to reach them, sometimes we miss the deadlines. Sometimes things come up and those deadlines get pushed back. Sometimes more time is needed to get things done. You might have other commitments, limited work time, or no team to back you up.

And just because you see someone else moving forward “faster” than you, doesn’t mean you are behind or can’t keep up. It just means that you work at a different pace.

Growing your business slowly doesn’t mean you aren’t successful. Slow growth means that you are making time to focus on other things too. Slow growth means you can take time to be more purposeful and intentional with your business offerings and strategies. Slow growth means you don’t have to work all night and get burned out quickly. It’s all about the perspective.

How to harness slow growth

It can be disappointing and discouraging at times, but moving forward is what matters. Everyone will deal with this in a different way, so it is important to find what works best for you. But the best advice I can offer is to have faith. Know that you are where you need to be in your life. Don’t worry about pushing yourself too hard or getting upset that you are not further along. It will happen. Things will get better. Keep your chin up and your head in the game. Staying positive will help you to get past your slump and keep you moving in the right direction.

So in the hustle to get your business where you want it to be, remind yourself that you are right where you should be and that the extra work and late nights isn’t always the best for you and your business. The growth will come when the time is right.

3 Benefits of growing your business slowly

  1. More thoughtfulness, intention, and purpose – There is something to be said for taking your time with things. When you take your time you can be more thoughtful, intentional, and purposeful. And you know I am all about those things. By growing your business slowly, you can put more thought, intention, and purpose into each decision and action you take in your business. However, the flip side of this is that you are indecisive which can lead to no growth.
  2. Less burnout – If you are busy all the time and always rushing to get things done, you may reach burnout a little faster. Avoiding burnout in your business will help you to keep going at a steady pace for long-term growth.
  3. More focus – If you’re trying to speed up your business growth you might end up trying to do too many things at once. Instead of trying to get it all done at the same time, you can take your time and focus on one thing at a time.


While quick business growth can have its benefits, there is nothing wrong with taking your time and doing things at your own pace. There are a lot of benefits of growing your business slowly that add up over time. The bottom line is that no matter what pace you go at, you don’t have to compare your growth speed to anyone else.

Next Steps

Take it slow and let go of the pressure to do things at a certain pace. No one is measuring how fast or slow we grow our business and everyone has their own pace to grow. Start by removing arbitrary deadlines you’ve set for yourself and work at your own pace.

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