Do you ever wonder what you could do to improve your brand? To reach your ideal client more? To grow your community and establish a clear mission and message?
There are a few ways you can evaluate your brand to determine if you are on the right track or in need of professional help to get you where you need to be. These 5 things can help you in creating a strong foundation for your online business.
Define your why
I always start and end with this, even in my own business. The reason why you do what you do and the mission behind your work are key to creating a strong foundation for your online business. Everything else can stem from that foundation.
It’s important to take the time to write down your business mission and what keeps you going. From there, you can determine the rest of your business and brand by making sure everything aligns with this piece.
What is your mission? Why do you do what you do? What is the underlying reason for your products or services?
Who is your ideal client?
Knowing who you are trying to reach with your mission and message is key. The same message can be communicated differently to two different groups of people. Knowing as much as you can about your ideal client allows you to tailor your message directly to them.
Who is your ideal client? Do you know them well? What do they like? What do they dislike? What language do they use?
Have a clear, consistent message
Your mission is the backbone of your business, but your message is like the legs. It’s what your business stands on. It’s how you communicate your mission with your audience. It’s the words and voice that you establish for your brand and it is one of the biggest pieces of creating a strong foundation for your online business.
How are you communicating your message? What are you saying to your audience? Is it clear and consistent?
Create a professional, cohesive design that communicates your message well
Obviously, I am a big believer in having a professional brand design for your business. Your brand itself encompasses all these things we are talking about here, not just your design. But the design is the visual aspect of your brand that helps to communicate your message.
It is the visual that reaches your target clients and shows them what your brand is all about. You’ve heard the saying that a picture says a thousand words, right?
The same can be said for your brand design. Your brand design can communicate the right or wrong message to people. It can make or break your business.
Is your brand design professional-looking? Does it tell the right story? If someone saw just your logo, would they know what you do and the type of business you are? Is your design consistent with your message? Is your design consistent in all touch points?
Generate engagement from your community
Growing a community around your brand is essential in growing your business. But it doesn’t end with just increasing your followers. You have to find the right followers that are genuinely interested in what you do. Those people will be more likely to engage with you and your brand.
You can increase engagement on your end first. Ask your followers questions, respond to them, and be social. How are you engaging with your community? Are you keeping that consistent message and voice when you engage with them? Is your brand coming through in your words?
Recap
By following these key principles for creating a strong foundation for your online business, you can ensure that your brand resonates with your ideal clients and communicates a clear, compelling message. A strong brand is not just about design; it’s about creating a meaningful connection with your audience that lasts.
More Resources
- The 4 stages of building your brand
- The value of understanding your ideal client
- The Brand Strategy Blueprint
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